USA Triathlon’s Partnership with Pure Spectrum

USA Triathlon is the first National Governing Body in the U.S. Olympic and Paralympic Movement to sign a partnership with a CBD (cannabidiol) company, aligning with Pure Spectrum CBD through 2023.
 

For more information regarding CBD and Pure Spectrum, please see the below FAQs, a video testimonial from Hunter McIntyre, and read through Pure Spectrum's "Soil to Oil" infographic.

 

 

 

 

FAQs about CBD, Pure Spectrum and the partnership:

What is CBD?

  • CBD, or cannabidiol, is a non-psychoactive substance found naturally in the cannabis plant. Pure Spectrum products are formulated with hemp-derived CBD, which comes from a strain of cannabis plant with very low amounts (less than 0.3%) of its psychoactive sibling THC. That compound is removed during Pure Spectrum’s processing and formulation process — resulting in a legal, 100% THC-free product that an athlete can take with confidence.
  • Unlike THC, CBD does not produce a “high” for users. Instead, it interacts with our bodies’ existing Endocannabinoid System (ECS) to help bring us back to homeostasis, or balance. This is why CBD has been shown to be so effective as an athletic recovery tool. An athlete demands his or her body operate at the highest level during training and competition, and Pure Spectrum provides a recovery product that does the same.

 

Why is USA Triathlon partnering with a CBD company?

  • We are committed to helping athletes navigate the crowded CBD space by providing an option that is both safe for their bodies and compliant according to U.S. Anti-Doping Agency (USADA) rules and regulations. We are proud to recommend a vetted CBD option, and we look forward to helping educate triathletes of all levels about the direct benefits of CBD and introducing them to Pure Spectrum’s innovative line of products.


Of all the CBD companies on the market today, why did USA Triathlon select Pure Spectrum?

  • Pure Spectrum is a CBD brand for athletes. The company was founded by athletes who understand the incredible stress competitive sports put on the body, and its products are designed to help those who demand the most from their bodies — and their lives — to perform and recover at the highest levels every day. 
  • Pure Spectrum is at the forefront of CBD’s burgeoning presence in the sports industry. It became the first cannabis company to partner with a major sports organization with its sponsorship of the 2018 Reebok CrossFit Games. Pure Spectrum also personally sponsors more than 100 professional athletes, including world-class CrossFit star Hunter McIntyre, who has also completed multiple triathlons. A Team Pure Spectrum athlete has never failed a drug test for THC. 
  • Pure Spectrum has recently launched the Black Label line, a new high-potency phytocannabinoid wellness product, designed specifically for high intensity athletes.
  • All Pure Spectrum products are 100% organic and grown, harvested, processed and distributed in North America. Every stage of the process, from soil to oil, is standardized, controlled and rigorously evaluated. Pure Spectrum’s family farms implement sustainable growing practices, superior genetics and ethical processing to produce the highest quality hemp-derived products. 
  • Pure Spectrum operates differently and better than their competitors: They do not maximize profit over people. They don’t source raw materials from other countries (where there can be little-to-no production standards), and there is no third-party interaction. Pure Spectrum maintains its own family-owned farms (765 acres) in order to have vertical integration and control the entire process – purity, agricultural transportation, soil quality, etc. – from seed to sale. Pure Spectrum only grows six genetics in their entire portfolio in order to understand them completely and manage them efficiently. Pure Spectrum also donates to research companies and other entities in order to learn and derive more data. 

How does CBD work?

  • Cannabinoids already exist in your body. Scientists have identified what they call the endocannabinoid system (ECS), which modulates the activity of neurons. The primary purpose of the ECS in our bodies appears to be maintaining homeostasis, which it does by keeping neurotransmitter levels in check. Consuming CBD could be thought of as supplementing or increasing the activity of your body’s existing endocannabinoid system.
  • Athletes in endurance sports apply greater stress to their bodies on a daily basis in training and racing, leading to pain and inflammation greater than what the endocannabinoid system can handle. Adding exogenous CBD may help this overloaded system get the neurotransmitters back under control and help athletes maintain homeostasis.

 

How is CBD ingested?

  • CBD can be ingested through capsules, pills, or as an oil. There are also topical creams and lotions that contain CBD oil, as well as tinctures/drops that can be placed under your tongue.
  • How you consume CBD may affect how quickly you experience its effects. Capsules and oils have to be digested, so they may take a bit longer. Topical creams are said to be quicker than edibles, and sublingual drops/tinctures are said to be more rapid.

 

What is the difference between hemp and marijuana?

  • Industrial hemp is defined by the Federal Farm Bill Act of 2014 as a cannabis plant that expresses less than 0.3% THC. Hemp is regulated by the Department of Agriculture just as corn, wheat and soybeans. Marijuana is termed as a cannabis plant that expresses a THC content over 0.3%. Pure Spectrum products are derived exclusively from organic industrial hemp. 

 

Is CBD legal in the United States?

  • The 2018 Farm Bill, signed by President Trump earlier this year, federally legalized hemp-derived CBD products with a THC level of less than 0.3%. Pure Spectrum products meet and exceed these guidelines — with batch-specific, third-party lab testing verifying their products are THC-free. While some states are attempting to pass their own laws governing the use and sale of CBD, Pure Spectrum currently ships legally to all 50 states and more than 100 countries around the world.

 

Is the CBD industry regulated?

  • The CBD industry is currently unregulated by a federal or governmental body. Other than one prescription drug product to treat rare, severe forms of epilepsy, the U.S. Food and Drug Administration (FDA) has not approved any other CBD products. However, the FDA recognizes the significant public interest in cannabis and cannabis-derived compounds, particularly CBD, and is working to learn more about the safety of CBD and CBD products.
  • The FDA has a number of resources available that address cannabis and cannabis-derived products, such as CBD, and the agency wants to ensure that consumers and other stakeholders have access to these resources in a centralized location: https://www.fda.gov/news-events/public-health-focus/fda-regulation-cannabis-and-cannabis-derived-products-including-cannabidiol-cbd.

 

Is CBD banned by the World Anti-Doping Agency (WADA) or U.S. Anti-Doping Agency (USADA)?

  • No. As of Jan. 1, 2018, the World Anti-Doping Agency (WADA) removed CBD from the list of prohibited substances — in or out of competition. The U.S. Anti-Doping Agency (USADA) did the same.
  • Only CBD was removed from the prohibited list. The psychoactive component of marijuana, THC, is still prohibited in competition without a Therapeutic Use Exemption (TUE), as are synthetic cannabinoids. Pure Spectrum products never contain THC or synthetic cannabinoids. Proper labeling is important to note when using CBD products.

 

What does USADA say about CBD use in sports?

  • The World Anti-Doping Agency (WADA) Prohibited List is updated every year and goes into effect on January 1. USADA recently published an athlete advisory to communicate WADA’s updated list, clarifications and key reminders for 2020. This advisory includes clarifications on CBD use.
  • In addition, USADA has published an FAQ section on its website that includes guidelines and reminders for the use of THC and non-CBD cannabinoids, which are prohibited in-competition, and CBD, which is not.

 

How are Pure Spectrum products tested?

  • All Pure Spectrum products undergo batch-specific testing in multiple third-party labs to verify their contents and potencies are exactly as listed on the label, and to ensure they contain no THC. The company is a leader in transparency, publishing complete test results from Botanacor — the nation’s leading Industrial Hemp and CBD testing laboratory — for all products online.
  • All of Pure Spectrum’s infusions are produced under stringent, quality-controlled standards. Pure Spectrum’s objective is to improve its customers’ daily lives and exceed their needs and expectations by having the safest, tested pure and potent phytocannabinoid products.
  • Pure Spectrum’s vertical integration, testing, protocols and procedures have set the standard for transparency and standardization in the CBD industry. The company practices vertical integration, controlling every step of the manufacturing process from soil to oil. This process allows customers to use every one of Pure Spectrum’s products with confidence — not only in the fact that each product is THC-free, but also that it is exactly as potent and effective as advertised on the label. This level of vertical integration is unmatched in the growing CBD industry.
  • Pure Spectrum’s mission is to establish a new, higher standard for manufacturing phytocannabinoids. Its goal is to deliver the purest, most reliable phytocannabinoid wellness products on the world market today, while developing the most effective techniques and methods to deliver the relief these products can provide.
  • Through continuing education and refinement of products and services, Pure Spectrum intends to maintain its position at the forefront of this emerging industry. Pure Spectrum has formed strategic partnerships with the Cannabis Research Foundation, Industrial Hemp Research Foundation, Sievers Bio Tech and several major universities, such as the University of Colorado at Boulder.

 

Did USA Triathlon properly vet Pure Spectrum for safety and accuracy before signing this partnership?

  • USA Triathlon embarked on a lengthy vetting process of Pure Spectrum when the two companies first began discussing a potential partnership in early 2019. USA Triathlon researched Pure Spectrum’s already solidified reputation as a category leader in the CBD industry. Pure Spectrum’s testing protocols, vertical integration and history of more than 100 drug-tested athletes using their products without a failed drug test gave USA Triathlon the confidence to move forward with this partnership. 

 

What other CBD partnerships exist in sports?

CBD’s presence in the sports industry is growing, as CBD manufacturers in recent years have sponsored:

 

Does Pure Spectrum carry vape products?

  • No. Given the recent news regarding health concerns associated with vaping, as of October 17, Pure Spectrum has suspended its entire vape line. Until the CDC concludes their investigation and implements regulations and quality control standards, Pure Spectrum believes this decision is in the best interest of our customers, our company and the CBD industry as a whole.

 

Is there a USA Triathlon Membership discount associated with this partnership?

  • If you are a current USA Triathlon member, please visit the Membership discounts page for your exclusive discounts on the full range of Pure Spectrum products.
 Pure Spectrum  Pure Spectrum Black Label

 

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