The USA Softball logo is one of our greatest marketing assets as it represents our organization to the softball community, sports industry, sponsors and the general public. Our brand also makes the connection between the National Organization and our State/Metro Associations while promoting our link to the USA Softball National Teams.
In order to maintain its integrity and the equity that we have established with this mark, it is important to position it in a proper manner as outlined in the USA Softball Official Style Guide.
Careful application of these brand identity guidelines will effectively differentiate, protect and strengthen the USA Softball brand. The USA Softball Official Style Guide outlines the appropriate uses of the USA Softball logo in a variety of applications. Your commitment and support will contribute to the long-term, overall growth and development of the USA Softball brand.
To utilize the logo, please complete and return the USA Softball Marks Application Form for each instance in which you'd like to utilize the USA Softball logo. The form may be emailed to Dre McKee, Director of Marketing, at dmckee@usasoftball.com.
USA Softball and/or the respective Local Association must approve each usage of the logo. Once the Marks Application Form is received, it will be reviewed and if approved, the logo will be emailed to the applicant.
