BRAND USAGE GUIDELINES

Welcome to the USA Field Hockey Brand Usage Guidelines site - an overview of USA Field Hockey's rights and guidance on how the official marks, images and terms may be used.


LOGOS
USA Field Hockey owns or has the right to control many trademarks or logos in the United States, including the graphics below and the trademarked words and phrases to the right. 


TRADEMARKED WORDS AND PHRASES

USA Field Hockey owns many federal trademarks including, but not limited to:

  • USA FIELD HOCKEY
  • UNITED STATES FIELD HOCKEY ASSOCIATION
  • USFHA

COLORS

COLOR  PANTONE  WEB (HEX)  R G B C M Y K
Red 185 C #E4002B 228 0 8 0 93 79 0
Blue 281 C #00205B 0 32 91 100 85 5 36


LOGOS STANDARDS MANUAL & APPLICATION
USA Field Hockey has developed a corporate mark and associated marks. In an effort to insulate USA Field Hockey from abuse or misuse of these marks, we are asking all those who desire to use the logo for any purpose to be granted permission from USA Field Hockey by contacting Abby Storm, USA Field Hockey's Commercial Manager, at astorm@usafieldhockey.com.

Below is the USA Field Hockey Logo Standards Manual. It covers in detail the primary color palette, secondary color palette, logo versions, unapproved usage and fonts. Please review the manual Logos Standards Manual & Application (.pdf)



  



Guidelines

Commercial

No business or other commercial entity should use USA Field Hockey logos or marks without permission from USA Field Hockey. Designated suppliers, partners and sponsors reserve the rights to use USA Field Hockey upon contractual agreements. This includes requests by companies wishing to host an event (seminar, conference, team-building event) revolving around USA Field Hockey.


ONLY OFFICIAL LICENSEES MAY USE

  • USA Field Hockey logos or marks as authorized under the applicable license from USA Field Hockey.
  • Official USA Field Hockey suppliers, partners and/or sponsors should submit all proposed uses of USA Field Hockey logos and marks for approval through authorized channels prior to use.


PLEASE DO NOT

  • Use USA Field Hockey logos or marks in any form of advertising (e.g., on a brochure, in a print ad, on your website, in social media, etc.) or put USA Field Hockey logos or marks on clothing or other merchandise unless you are an official USA Field Hockey supplier, partner and/or sponsor and such use has been approved by USA Field Hockey.
  • Create your own "version" of any USA Field Hockey trademarks. For example, no USA Field Hockey official National Event names should be used or altered for print on any clothing or other merchandise.
  • Use USA Field Hockey in the name of your company.
  • Use USA Field Hockey in your company’s social media posts because it suggests an association between the company.

If you still have questions after reviewing these guidelines, please contact Abby Storm, USA Field Hockey's Commercial Manager, at astorm@usafieldhockey.com.

Communication & Social Media

USA Field Hockey recognizes that the nature of social media encourages people to talk about current events and hot topics; and we appreciate the interest, excitement and public conversation. At the same time, it is important to remember that, unless a company or organization's primary business is disseminating news and information, its social media platforms are almost certainly commercial in nature, serving to promote the company, organization or brand; to raise the brand's profile and public opinion about the company or organization; and/or to increase sales, membership or donations. In terms of commercial entities, only official USA Field Hockey suppliers, partners and/or sponsors have permission to use USA Field Hockey logos and marks in social media. This section applies to all social media platforms including but not limited to Facebook, Instagram, Twitter, Snapchat, Periscope, Google+ and others. 

FEEL FREE TO

  • Cheer for, send good luck to, or congratulate USA Field Hockey or Team USA athletes on your personal social media accounts.
  • Talk about USA Field Hockey, Team USA athletes or any National Events on your personal social media accounts.
  • Use hashtags that include USA Field Hockey such as #USAFieldHockey, #GrowTheGame or #UN1TED on your personal social media accounts.
  • Post news and information about USA Field Hockey or Team USA athletes from journalistic outlets’ social media accounts.

NON-JOURNALISTIC, CORPORATE SOCIAL MEDIA ACCOUNTS, PLEASE DO NOT 

  • Use USA Field Hockey logos or marks to cheer for, send good luck to or congratulate Team USA from corporate social media accounts directly prior to or during major international events. 
  • Use social media to suggest any connection between your company or business and USA Field Hockey or Team USA athletes without USA Field Hockey's permission.

COMMUNICATIONS CONSISTENT DOCUMENT

One of the Communications Department's main objectives is to keep publications across all platforms and departments consistent with the same verbiage. To better ensure we're making a conscience effort as a whole to meet that goal, USA Field Hockey requests you review and follow the outlined information noted within this document.

            Communications Consistency Document(.pdf)

If you still have questions after reviewing these guidelines or wish to request a logo, please contact communications@usafieldhockey.com.

Editorial

Editorial use of USA Field Hockey logos or marks is appropriate when it provides context to an article, story or broadcast or is used online for news-related purposes by a journalistic outlet. The use of USA Field Hockey trademarks should not promote or publicize the news outlet itself.

Commercial entities whose primary purpose is the sale of goods or services unrelated to disseminating the news may not use USA Field Hockey logos or marks under the pretext of editorial content.

FEEL FREE TO

  • Use USA Field Hockey trademarks in connection with news coverage.
  • Maintain the integrity of USA Field Hockey trademarks; use the full-color version of the USA Field Hockey logo only on a WHITE background.
  • Use USA Field Hockey Logo Standards Manual guidelines found here for editorial usage of logos and marks.

PLEASE DO NOT

  • Alter, rotate stretch or distort USA Field Hockey logos or marks.
  • Use full-color version of the USA Field Hockey logo on colored background; and do not use a monochrome version of the USA Field Hockey logo in purple, brown, orange or another color not found in the original.
  • Use USA Field Hockey logos or marks to promote a publication or website, for example, putting the USA Field Hockey logo in the masthead of publication, a website banner or in such close proximity to the name of the company that it suggests an official relationship.
  • Put USA Field Hockey logos or marks on merchandise or giveaways, such as pins.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact communications@usafieldhockey.com.

Athlete Personal Sponsor

Per USA Field Hockey player agreement:

Athlete may not use or authorize the use of the USA Field Hockey’s intellectual property, including use of photographs, films or videos of Athlete in USA Field Hockey apparel or equipment, or the marks and logos of the USA Field Hockey, or terms containing national team without the express written permission of the USA Field Hockey. Athlete will refrain from promoting a personal sponsor where doing so would negatively infringe upon any team training or competition activities.

If you still have questions after reviewing these guidelines or wish to request a logo, please contact Abby Story, USA Field Hockey's Commercial Manager, at astorm@usafieldhockey.com.