Eligibility

In order to gain valuable feedback on the pilot program, eligible athletes will be invited to serve as beta testers from March 2021-March 2022.

Athlete eligibility for the pilot program is determined by the prior year’s world championships or Operation Gold equivalent event by sport. Due to the uncertainty around COVID-19 and future event schedules, the most recent year’s events will be used. *Athletes must not have pending SafeSport, USADA, WADA, USOPC or NGB code of conduct violations.

Based on the criteria, athletes can be eligible for:

  1. The full AMP pilot program - including group, licensed merchandise and individual marketing opportunities, OR 
  2. Individual marketing opportunities.
FULL AMP PILOT PROGRAM

*Group marketing, licensed merchandise and individual marketing

Full AMP pilot program invitations will be sent to eligible athletes in March 2021. Eligible athletes include those who:

  • Finished in the top-eight individual event or top-six team event finishes in the most recent year’s world championships or equivalent Operation Gold event as agreed upon with each NGB (Olympic and Paralympic program events only) 

     

     
INDIVIDUAL MARKETING

Individual Marketing pilot invitations will be sent in March 2021. Eligible athletes include those who:

  • Competed in the most recent year’s world championships or equivalent Operation Gold event as agreed upon with each NGB (Olympic and Paralympic program events only) 
  • Have qualified for the Olympic or Paralympic Games Tokyo 2020
  • Have qualified for the Olympic or Paralympic Games Beijing 2022

     

Due to the uncertainty around COVID-19 and the disruptions experienced by some sports who haven’t had a recent Operation Gold event, the USOPC will work with NGBs/HPMOs to identify equivalent criteria using results that are available.
*Note: Group Marketing base payment will not be impacted should additional 2020-2021 events be canceled due to COVID-19.