Simon Sinek

Simon Sinek, thought leader and best selling author, joins Sasha on this week’s Sasha Sessions. He explains how he conceptualized his popular philosophy of “Start With Why.” Sasha and Simon discuss Sasha's own journey in retirement and how listeners can find their own why. Simon shares his definition of success and how he wants to see his movement grow over time.


Instagram - @simonsinek  
Twitter - @simonsinek  
Facebook - Simon Sinek  
Website -
Book - Start With Why
Book - The Infinite Game


Show Notes:

  • :55 – Who is Simon and how does it shape his work
  • 2:21 – What started Simon onto his unique view of the world
  • 6:20 – How does someone start to find their why
  • 10:42 – The theory behind his book The Infinite Game
  • 18:52 – Where does our desire and uplifting of winners come from in our society
  • 27:20 – Identity of leaders and placing your worth in your professional role
  • 30:37 – Finding your identity outside of your work
  • 32:05 – Personal vs societal responsibility in establishing your why
  • 33:50 – How does Simon define success
  • 41:02 – Defining influences in Simon’s life
  • 44:32 – What is Simon’s Olympic or Paralympic moment in life