AMP Categories Category Definition
Aerospace / Defense  Commercial, industrial and military operations in outer space, along with other organizations related to national security 
 Airline Airline and plane travel, inclusive of all air transportation  
Alcohol  Alcoholic beverages produced via a fermentation process 
Apparel - Footwear  Athletic shoes 
Apparel - Lifestyle     Casual, everyday apparel (non-athletic apparel)
Apparel - Sporting Goods  Athletic apparel 
Appliances  Kitchen and home appliances 
Automotive / Mobility   Car manufacturer and partner dealers, plus other mobility equipment such as wheelchairs 
 Beauty – Hair Care / Color   Shampoos, conditioners, dyes and other hair products 
Beauty – Shaving / Hair Management   Hair removal products such as razors and creams
Beauty – Skin Care  Skin and moisturizing products
 Beer/Seltzers  Alcoholic beverages brewed from cereal grains, and carbonated water beverages
 Bicycles Sports, road, MTB, lightweight, mini-cycles, town and practical, velo taxis, children’s and child care bicycles 
Broadcast / Media / Entertainment   Television broadcast networks and media distribution 
Chemicals / Raw materials / Compounds  Materials science including the raw materials used to create packaging, infrastructure and consumer care materials 
E-commerce  Online store connecting buyers and sellers of goods
 Education Schools, universities and platforms that accelerate learning and professional credentials  
Employment / Career Services  Staffing and job placement assistance 
Energy  The development and distribution of power, including electricity  
 Financial Services Companies that provide access to financial products such as banking, financial advisors, wealth management, mutual funds, and other economic services 
 Fitness Equipment / Gyms Exercise equipment and fitness centers 
Food – Candy / Chocolate  Chocolate and sweets 
Food – Cereal / Packaged Breakfast  Breakfast foods, including cereal and pre-packaged items 
Food – Cookies / Crackers  Cookies, crackers and other snack products 
Food – Dairy   Dairy foods inclusive of milk, cheese, yogurt and ice cream
 Food – Fruit/Nut Bars Snack and nutrition bars with fruit and/or nuts as the primary ingredient
 Food – Fruit/Nut Spreads Peanut and other nut butter, jelly and other spreads (alone and/or in packaged sandwiches) 
 Food – Packaged Coffee At home coffee including ground coffee, concentrate and pods  
Food – Pet Food  Pet food and treats
 Food – Restaurant / Quick Service  Eateries that provide food and drink, including sit-down restaurants, take-out and fast food chains
Food – Salty Snacks  Salty snack food (non-sweet)
Health – Body Care  Soap, body wash, deodorant and other body care products 
 Health – Feminine Care Tampons, pads and other feminine care products
Health – Oral Care  Toothpaste, mouthwash and other oral hygiene products 
 Health – Vitamins / Supplements / Cold / Digestion Over the counter medicine, vitamins, supplements, and probiotics
Home Improvement Retail stores that sell domestic hardware and lumber 
 Household – Air Fresheners Air fresheners including sprays and home deodorizers 
Household – Baby / Child Care  Diapers, wipes and other baby and child products 
 Household – Household / Janitorial Cleaners Home cleaning products such as disinfectants and bleach products
Household – Laundry / Fabric Care  Laundry detergent, fabric sprays and other laundry and fabric products 
Household – Paper Products  Toilet paper, paper towels and other paper products 
Industrial  Large-scale business or manufacturing company 
Insurance  Companies that provide policies to protect against loss
Insurance - Auto, Home, Life & Disability   Insurance policies that cover personal risks across car, homeowner/renter’s, life and disability insurance
Insurance - Health  Insurance policies that cover medical care
Medical Equipment  Manufacturer of machines for medical diagnostic purposes 
Non-Alcoholic Beverages  Beverages such as soda, juice, sports drinks, coffee beverages, milk, bottled water and beverage bases
Payment   Credit/debit cards and all transfers of electronic funds 
Pharmaceuticals & Medicine  Companies that research, develop and distribute treatments to diagnose, cure, treat or prevent disease
Pharmacy / Health Retail  Drugstores and other retailers that connect medical science with chemistry 
Professional Services - Financial Corporate Tax / Management Accounting Services  Consultants that manage corporate finances, including taxes and accounting 
Professional Services - IT Business Strategy / Systems Architecture   Consultants who advise on the model for the structure, behavior and network of a technical system
Professional Services - Management / Business Consulting  Management consultants hired to advise on corporate strategy
Professional Services - Sourcing / Procurement Consulting   Consultants who advise companies on their supply chain and the purchase of goods/materials
Retail Stores that sell goods and services
Shipping / Logistics   Package delivery and supply chain management companies
 Technology – AI / VR / Platforms Hardware manufacturer that develops microprocessors to power world leading technology advancements across Artificial Intelligence, Virtual Reality and other technology platforms
Technology – Audio / Visual Equipment  Consumer electronics including televisions
Technology – Cellphones / Tablets / Computers  Consumer electronics including mobile phones, tablets and computers
Technology – Cloud Services  Remote servers that host data storage and facilitate computing power 
 Technology – IT / Infrastructure Services Solutions including the supply of IT products, services, consulting and managed services
Technology – Other Businesses related to emerging technology and the application of scientific knowledge
Telecommunications  Transmission of information across wire, radio, optical or other electromagnetic systems
Theme Parks  Amusement parks
 Tickets & Hospitality Companies that manage ticket sales and other hospitality programs 
Tires  Tires for bikes, motorcycles, cars and other vehicles as well as tire/automotive servicing and service centers 
Tobacco  Cigarettes, vaping, chewing tobacco and other tobacco related products
Travel – Other  Companies that sell goods and services related to travel 
Travel Accommodations / Lodging  Vacation rentals, hotels and homes for overnight stays
Travel Experiences  Tourist attractions and local activities
Watches / Timepieces / Timing  Luxury watchmaker
Wine / Spirits Alcoholic beverages made from fermented grapes or produced via a distillation process 
Team USA Partners Partners Brands that may activate AMP
Adecco Accounting Principals, Adecco USA, Lee Hecht Harrison, Modis, General Assembly
 Airbnb  Airbnb
Alibaba Group  Alibaba Group, Alibaba Cloud,, TMALL, AliExpress
Allianz  Allianz 
 Atos Atos 
Bridgestone  Bridgestone, Bridgestone Americas, Bridgestone Tires, Firestone, Firestone Complete Auto Care
 The Coca-Cola Company Aha, Coca-Cola, Diet Coke, Sprite, Minute Maid, Hi-C, Five Alive, Fanta, Fresca, Fruitopia, Mr. PiBB, Mellow Yellow, Barqs, Bonaqua, Lift, Surge, Dasani, Powerade, Smart Water, Vitamin Water, Core Power, Fairlife Flavored Milk, Innocent, Simply, Georgia Coffee, Costa Coffee, Fuze Tea, Honest Tea, Ciel, Schweppes, Gold Peak, Appletiser, Topo Chico, Aquarius, AdeS, Fresca, I LOHAS, Ayataka, Dogadan, Peace Tea, Mengniu 
Comcast   Comcast, Xfinity, Comcast Business, Comcast, NBCUniversal, Xfinity Mobile, Peacock, NBC Sports 
Dow Chemical Company   Dow Chemical
Delta   Delta, Delta Private Jets
 Deloitte Deloitte 
DeVry University   DeVry, DeVry University, DeVry College of New York, Keller Graduate School of Management 
Eli Lilly  Trulicity, Emgality, Verzenio, Jardiance, Taltz, Lilly  
General Electric  General Electric, GE 
 Hershey  Hershey’s, Reese’s, Kit Kat, Kisses, Brookside, Payday, Almond Joy/Mounds, York, Take 5, Cadbury, Rolo, Heath, 5th Avenue, Dagoba, Whoppers, Milk Duds, Whatchamacallit, Zagnut, Zero, Sharffen Berger, Skor, Twizzler, IceBreakers, BreathSavers, Jolly Ranchers, Lancaster, Bubble Yum, Good-n-Plenty, Pelon Pelo Rico, Krave, Hershey’s Gold 
Intel Intel 
MilkPEP  Milk Processor Education Program, Milk Life,
Got Milk? 
 Mondelez International Mondelez, Nabisco, Arrowroot, Barnum’s Animal Crackers, belVita, Biscos Sugar Wafers, Cameos, Chips Ahoy!, Newtons, Honey Maid, Lorna Doone, Lu, Mallomars, NillaWafers, Nutter Butter, Oreo, PinWheels, Snackwells, Social Tea Biscuits, Teddy Grahams, Cheese Nips, Easy Cheese, Flavor Originals Line, Premium, Ritz, Triscuit, Wheat Thins, Good Thins, Enjoy Life, Nabisco Multipacks  
Nike   Nike, Jordan, Converse
Omega  Harry Winston, Breguet, Blancpain, Glashutte Original, Jaquet Droz, Omega, Longines, Rado, Union Glashutte, Tissot, Balmain, Certina, Mido, Hamilton, Swatch, Flik Flak 
Panasonic   Panasonic
 Proctor & Gamble (P&G)  Ambi Pur, Align Probiotic, All Good, Always, Always Discreet, Ariel, Aussie, Bounce, Bounty, Braun, Cascade, Charmin, Cheer, Clearblue, Comet, Crest, Dawn, DayQuil, Downy, Dreft, Era, Febreze, Fixodent, Gain, Gillette, Gillette Fusion, Gillette Mach 3, Head & Shoulders, Herbal Essences, Ivory, Joy+Glee, Just, Luvs, Metamucil, Microban 24, Mr. Clean, My Black Is Beautiful, Native, NyQuil, Olay, Old Spice, Oral-B, Pampers, Pantene Pro-V, Pepto-Bismol, Prilosec OTC, Puffs, Rejoice, Rindex, Safeguard, Salvo, Scope, Secret, SK-II, Snowberry, Tampax, Tide, The Art of Shaving, Swiffer, This Is L, Venus, Vicks
Polo Ralph Lauren  Ralph Lauren, Polo Ralph Lauren, Ralph Lauren Factory, Double RL 
Salesforce Salesforce, Mulesoft, Tableau, Einstein, Trailhead, Slack 
Samsung    Samsung 
 Smuckers Smucker’s, Jif, Smucker’s Uncrustables or Uncrustables, Folgers, Milk-Bone, Meaty Bone, Pup-Peroni, Canine Carry-Outs, Kibbles ‘n Bits, Gravy Train, Natural Balance, Nature’s Recipe, Milo’s Kitchen, Snausages, Jerky Treats, Meow Mix, 9 Lives, Pounce, Alley Cat, Nutrish, Sahale Snacks, Café Bustelo, Café Pilon, Santa Cruz Organic, Adams, Laura Scudder 
 Toyota Toyota, Lexus 
United Airlines   United Airlines, United Express, United Club, United Mileage Plus, United Cargo, Star Alliance