The United States Olympic & Paralympic Committee today unveiled new brand marks and identities for the three Paralympic winter sports internally managed by U.S. Paralympics. The refreshed visual identities for U.S. Paralympics Alpine Skiing, U.S. Paralympics Nordic Skiing and U.S. Paralympics Snowboarding will create unique identities for each sport and to raise awareness of Paralympic sports across the nation.
The three marks capture the unique characteristics of each sport, while also sharing cohesive elements through the use of color, shield and stars. Each mark has a visual representation of the sport, a unique accent color and a specific font identity.
The new marks and identities were created by Axio Design of Colorado Springs, Colorado.