One of the most successful National Governing Bodies in American sport has chosen Old Hat Creative to develop a comprehensive strategy to support continued growth in participation and increased attendance at its national events.
USA Wrestling, which represents more than 247,000 wrestlers, coaches, officials and volunteers at the grassroots level and regularly produces World and Olympic champions in freestyle, Greco-Roman and women’s wrestling at the international level, has enlisted Old Hat to develop strategies that will effectively drive continued increases in participation, event attendance and fan engagement.
Among the specific areas of focus for Old Hat are the following:
Creative Assets — an audit of the entire suite of creative assets currently being utilized by USA Wrestling to support athlete recruitment and fan engagement;
Digital / Social Media Assets — an evaluation of USA Wrestling’s digital / social media platforms and recommendations to encourage further increases in member and fan engagement; development of a Digital / Social Media Guide, templates and content calendar;
Event Experience — An audit of the USA Wrestling event experience, including development of a revised Run of Show Guide that will further enhance the entertainment experience for fans and the competitive environment for participants; also, recommendations regarding how best to leverage digital technology and tools to further enhance the overall entertainment experience for fans;
Brand Assets — Development of a creative platform and supporting elements such as consumer marketing materials, social media templates, posters, publications, in-venue graphics and other creative assets to bolster the USA Wrestling brand
“Finding new and innovative ways to stay connected with our membership while showcasing the excitement of wrestling and the unmatched skill of our athletes is a top priority for our organization,” said USA Wrestling Chief Executive Officer Rich Bender. “Our sport has experienced unprecedented growth during the past decade, but we cannot stand still. We owe it to everyone in the USA Wrestling family to continue finding new ways to reach the next generation of sport participants and fans, while reinforcing the values that make wrestling great.”
“We are absolutely honored to support USA Wrestling in identifying new ways to engage with fans while celebrating the athleticism and intensity of this incredible sport,” said Old Hat Founder Zac Logsdon. “The origins of wrestling date back thousands of years, but USA Wrestling is entirely on the front foot when it comes to identifying and implementing fresh approaches to expand interest and participation in a sport that is timeless.”