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USA Weightlifting welcomes first CBD Sponsor, Pure Spectrum

March 11, 2020, 6:14 p.m. (ET)

COLORADO SPRINGS, Colo. (March 11, 2020) — USA Weightlifting has formalized a partnership with hemp-derived CBD (cannabidiol) manufacturer, Pure Spectrum, to support its athletes through 2023, becoming the second U.S. National Governing Body in the Olympic and Paralympic Movement to align with the company.


Pure Spectrum, based in Evergreen, Colorado, is at the forefront of CBD’s burgeoning presence in the sports industry. Late last year, Pure Spectrum announced a multi-year sponsorship of USA Triathlon, the National Governing Body for Triathlon as recognized by the United States Olympic & Paralympic Committee. Prior to that they became the first cannabis company to partner with a professional sports organization, with their sponsorship of the 2018 Reebok CrossFit Games. 


“We’re thrilled to be partnering with Pure Spectrum,” USA Weightlifting CEO Phil Andrews said. “Pure Spectrum has proven their commitment to quality and safety by manufacturing thoroughly tested products designed specifically for athletes.” 


Found naturally in the cannabis plant, CBD is a non-psychoactive substance. Unlike THC, which is also found in cannabis, CBD does not produce a high for users. The United States Anti-Doping Agency (USADA) and World Anti-Doping Agency (WADA) allow the use of CBD both in and out of competition. 


Pure Spectrum controls the entire supply chain to ensure every stage of the process is standardized, controlled and evaluated from the time the seed is planted in their family farms until the package is delivered to a customer.


“Pure Spectrum publishes batch-specific test results to their website after following strict third-party testing protocols for every product they sell, a level of transparency that inspires our confidence in their product’s safety for our athletes that are regularly tested,” Andrews said. ”


All Pure Spectrum products undergo batch-specific testing in multiple third-party labs to verify their contents and potencies are exactly as listed on the label, and to ensure they contain no THC. The company is a leader in transparency, publishing complete test results from Botanacor — the nation’s leading Industrial Hemp and CBD testing laboratory — for all products online.


“As a former collegiate athlete, I know the impact CBD will have on the weightlifting community,” said Pure Spectrum CEO and founder Brady Bell. “Weightlifters put their bodies through an incredible amount of stress to be able to achieve the incredible results they do - CBD is a recovery product that matches that level of dedication and training.”


Bell also addressed concerns about the use of CBD and drug testing.


“We know how careful professional athletes need to be when it comes to what they put in their bodies, which is why all Pure Spectrum products go through extensive third-party testing to ensure they are 100% THC free,” he said. “We're proud to offer Pure Spectrum as a safe, vetted option, that athletes can take with confidence.”

 

Education of athletes, coaches and the entire weightlifting community will be a critical component of the partnership, incorporating a comprehensive CBD FAQ section HERE.


USA Weightlifting members can use code USAW for 30% off their entire first order.


To browse Pure Spectrum’s products or learn more about the company’s testing and quality control process, visit purespectrumcbd.com


About USA Weightlifting

USA Weightlifting, a member of the United States Olympic & Paralympic Committee (USOPC) and the International Weightlifting Federation (IWF), is the national governing body for the Olympic sport of Weightlifting in the United States. USA Weightlifting’s mission is to enable U.S. athletes to achieve sustained competitive excellence in Olympic competition and to promote and grow the sport of Weightlifting in the United States. For more information, visit USAWeightlifting.org.


About Pure Spectrum

Based in Evergreen, Colorado, Pure Spectrum is committed to cultivating and crafting the highest quality hemp-derived products. This commitment means no shortcuts when it comes to our farming, processing, formulating and testing. Every stage of the process, from soil to oil, is standardized, controlled and rigorously evaluated. All Pure Spectrum products undergo batch-specific testing in multiple third-party labs to verify their contents and potencies are exactly as listed on the label, and to ensure they contain no THC. The company is a leader in transparency, publishing complete test results from Botanacor — the nation’s leading Industrial Hemp and CBD testing laboratory — for all products online. To browse Pure Spectrum’s products or learn more about the company’s testing and quality control process, visit purespectrumcbd.com.