Meet the Team Behind the Team Lance Williams

By Kevin Farley | March 31, 2017, 1:23 p.m. (ET)

USA Weightlifting Associate Executive Director of Sport Lance Williams, Sport Program Administrator Lorene Halford and Sport Administrator Jake Strack Loertscher at the 2016 American Open Championships in Orlando, Florida.


 Lance Williams came to USA Weightlifting last summer with a mission: develop a performance-based culture within the sport and organization.


Williams has the pedigree to achieve that as USA Weightlifting’s Associate Executive Director of Sport. From 1996 to 2009 Williams worked at the United States Olympic Committee.


“I served in various roles but primarily I worked with NGBs to place science and medical experts around our national teams to reach their performance goals,” Williams said.


He brought this methodology to USA Weightlifting and has laid a foundation designed to lead to international success in the next quad. One of his first tasks was to revamp the sport’s selection procedures. The first team selected with the new procedures competes in Bangkok, Thailand at the 2017 IWF Youth World Championships. Williams also oversees USAW’s events, coaching education and high performance teams.


A 14-year veteran of the Olympic Movement, Williams landed at USA Weightlifting after a 7 year break from the USOC.


“I didn’t think I’d be coming back into the Movement, but here I am,” Williams said with his trademark laugh. “Before coming to USA Weightlifting I managed the business side of my wife’s private practice. She’s a behavior analyst and works with children with Autism.”

 

Lance Williams and Coach Tim Swords at the 2016 Olympic Games in Rio de Janeiro, Brazil. 


Lance’s story begins in Grand Island, Nebraska. After graduating from the University of Nebraska Williams and his wife Jennifer moved to Colorado Springs so he could pursue a career in Sport Administration.


“Colorado Springs felt like a place we could call home,” Williams said. “I am so happy to call this place home with Jennifer and my daughters Quinn and Skyler.”


Around the National Office, Williams is known not only for his pranks but for his professionalism, too, constantly on the phone with coaches and athletes to help develop a path to the podium. 


“The passion and dedication it takes to be a weightlifter tends to attract people of great character,” Williams said. “I am extremely motivated to serve people of that ilk.”


His fondest memory in our sport came in 2000, when Tara Nott snatched Gold at the first Olympic Games where women competed in Weightlifting. 


“Hands down, Tara Nott,” Williams said. “Great story. Great person. Great athlete!”


A football player in High School, Lance is always looking for a good competition. That’s evident in his hobbies away from the office.


“Poker. Love me some poker,” Williams said. “Shuffle up and deal, baby!”