The business of triathlon is showcased in episode six of Beyond the Medals – The Business of Sport, which premiered June 17 on Universal Sports Network.The episode is comprised of interviews with reigning ITU World Champion and current No. 1 world ranked Gwen Jorgensen, USA Triathlon CEO Rob Urbach and United States Olympic Committee CEO Scott Blackmun. Topics include the key role of sponsorship, the 2015 ITU World Triathlon Grand Final Chicago, triathlon’s status as an NCAA Emerging Sport for Women and other initiatives to gain participants and spectators nationwide. The segment with Blackmun further discusses the need for opportunities for student athletes, Olympic hopefuls and Olympians regardless of institutional budget constraints.
A Universal Sports Original Production, Beyond the Medals – The Business of Sport takes an in-depth look at the economic, political and social stories affecting the Olympic sports industry leading up to the Rio de Janeiro 2016 Olympic Games. Beyond the Medals – The Business of Sport is co-executive produced by Universal Sports Network, Lagardère Unlimited and Horrow Sports Ventures.