For more information, contact Jim Rutberg, 719-635-0645, ext. 118 or firstname.lastname@example.org
Grand Opening of The Endurance Sports Club at Carmichael Training Systems, June 20, 2009
(Colorado Springs, CO) - Chris Carmichael is proud to announce the official Grand Opening of the Endurance Sports Club at Carmichael Training Systems (CTS). On June 20, 2009 from 10am-5pm, the public is invited to a grand opening celebration featuring tours of the newly-renovated training facility, training sessions with CTS founder Chris Carmichael and Ironman World Champions Craig Alexander and Tim DeBoom, training seminars, and an endurance sports expo. Admission is free and guests can register for hourly prize drawings.
The Endurance Sports Club represents a quantum leap in the level of service and expertise available to endurance athletes. As the trusted coaching resource of the world's best athletes, CTS welcomes endurance athletes in the Pikes Peak Region to experience the same tools, technologies, and expert guidance relied on by Tour de France and Ironman champions. We've created a first-of-its-kind club designed to maximize personal performance and provide amenities that optimize active lifestyles.
Carmichael Training Systems offers individual, couple, and family memberships to the Endurance Sports Club, and members enjoy access to:
- Comprehensive schedule of power-based indoor cycling classes led by CTS Coaches.
- Strength training equipment and CTS Coach-led classes oriented to endurance athletes.
- Access to Computrainers and strength training equipment outside of classes.
- Outdoor cycling, running, and triathlon sessions led by CTS Coaches.
- Preferred access to physiological testing, sports massage, 3D Dynamic Bike Fit.
- Complementary sports nutrition products.
- Download station for your training devices (SRM, PowerTap, Garmin, etc.).
"We really feel this is a great opportunity to showcase CTS to the local community and also make it a flagship for the company," commented Chris Carmichael, company founder and personal coach to 7-time Tour de France champion Lance Armstrong. Carmichael, a 1984 Olympian, US Olympic Committee Coach of the Year, and bestselling author, started CTS in order to deliver world-class coaching, camp, and performance testing services to athletes of all ability levels.
The Endurance Sports Club is conveniently located in the newly-renovated Roundhouse building on the corner of Highway 24 and 21st Street in Colorado Springs (600 South 21st Street, Colorado Springs, CO 80904). Inside, athletes will find the only world-class human performance lab in Colorado Springs that's open to the public, the city's only Computrainer studio, a bike fit lab with Retül technology, and coaches who train everyone from first-timers to World Champions.
The public grand opening is being held in conjunction with a invitation-only VIP reception the evening of June 19, 2009. Expected guests include many CTS athletes including cycling and triathlon champions, as well as regional civic and business leaders.
Founded in 2000 by Olympian, US Olympic Committee Coach of the Year, and bestselling author, Chris Carmichael, Carmichael Training Systems (CTS) inspires and empowers the athlete in every body to perform at their best. For more on Carmichael Training Systems and its approach to fitness, nutrition, and health, go to www.trainright.com.
**GRAND OPENING CELEBRATION**
JUNE 20, 2009
ALL-DAY EXPO: 10:00 AM - 5:00 PM
Grand Opening Expo featuring product samples and demos from CTS partners
- Ø GU Energy Labs (premium sports nutrition)
- Ø MBT (casual and athletic footwear)
- Ø Serotta (competition road bicycles)
- Ø Smith Optics (performance eyewear)
- Ø Pearl Izumi (casual and athletic apparel)
- Ø PRO BAR (all-natural energy bars)
- Ø Aquaphor (healing ointment)
- Ø Kids on Bikes (bikes for underprivileged kids in the Pike's Peak region)
- Ø Project Rwanda (economic development of Rwanda)
SPECIAL GUEST APPEARANCES & PRESENTATIONS
9:45 - 10:20 AM: What is the anti-shoe?
Find out how the makers of the 'anti-shoe' have created physiological footwear that has a number of positive effects on your feet and body. Be prepared to demo MBTs as Mike Graham takes you on a 'Recovery Walk'.
10:30 - 10:50 AM: GU Energy Products
From the very beginning, GU has been on the cutting edge in sports nutrition, pioneering the original GU Energy Gel in the early 1990's. Holly Bennett, GU's senior marketing manager, will be giving a glimpse at GU's history with sports nutrition, what's new in the industry and how it applies to endurance training and competition.
11:00 AM - 12:00 PM: Run with Ironman Champion Craig Alexander
2008 Ironman World Champion, who's coached by Carmichael Training Systems, will be leading a road run for anyone who'd like to participate. Bring your running shoes and gear and be prepared for a 5-6 mile, moderate-paced run. Expect the pace of this run to be around 7:30 - 9:00 min/mile.
11:00 - 2:00 PM: Michael Ward, author and guitarist
Author of children's books in the Mike and the Bike series will be selling and signing his latest children's book, Mike and the Bike Meet Lucille the Wheel. Michael Ward is also a Grammy award-winning guitarist who has played with artists Ben Harper, Gavin Degraw and The Wallflowers. We MIGHT be able to convince Michael to play us a couple licks on the guitar!
11:30 - 12:00 PM: CTS Coaching Tips: Training with Power 101
CTS Pro Coach Kirk Nordgren will be giving a short presentation on training with a power meter. He'll be answering questions such as: What is a power meter and how does it work? How does training with power differ than using heart rate? What power meter is the best for me? Be ready to get educated!
12:00 - 2:00 PM: Ride w/ Chris Carmichael and Bob Roll
No need for any introductions here! Bring your gear and saddle up for a 2-hour road ride with CTS founder Chris Carmichael and his old friend and former 7-11 teammate Bob Roll. This will be a moderately paced endurance road ride (road bikes only please).
12:15 - 12:30 PM: PRO BAR
This is your chance to come learn about PROBAR, and delicious, organic, unprocessed foods all in one energy bar. Food from nature is better than food from the lab--it tastes better, it looks better, and it's sustainable. Free PRO BARS for everyone in attendance!
12:30 - 1:00 PM: Aquaphor Healing Ointment
Let's face it, Colorado can have some brutal weather and it takes its toll on our skin. That's why we partnered up with Aquaphor Healing Ointment. It's clinically proven to reduce healing time for dry, cracked, or irritated skin, and helps create a protective barrier to lock in moisture. Aquaphor will be here to give us a quick demonstration and explanation of their line of products. Free samples!
1:00 - 2:00 PM: Triathlon Transitions w/ Ironman Champion Tim DeBoom
The two-time Ironman World Champion, who's coached by Carmichael Training Systems, will be giving a demonstration on how to perfect your transitions for triathlons. Bring your bike and the rest of your triathlon gear for some practical, hands-on training with Tim and the CTS coaches!
1:30 - 1:50 PM: Smith Optics
As a valued partner to CTS, Smith Optics are the leaders in the performance eyewear industry. Linda Rodney, Regional Sales Manager for Smith Optics, will be giving us a 15-20 minutes breakdown of some of the newest and cutting-edge products Smith has to offer.
2:00 - 3:00 PM: Ben Serotta
Ben Serotta started custom-building bikes in 1972, and ever since his design and craftsmanship have put him at the forefront of the cycling industry. Ben will be giving a presentation about Serotta's one-of-a-kind system for creating the world's best bicycle. You can't afford to miss this presentation from a cycling icon!
3:00 - 3:30 PM: The IRONING MAN World Championship: Tim vs. Craig
We all know they're World Champion athletes - the veteran, two-time hero Tim DeBoom and the newly minted conqueror Craig Alexander - capable of answering every challenge on the race course. But how do they fare outside their athletic comfort zone? Who will be the winner when faced with the drudgery of daily chores? Ladies and gentlemen, don't miss your chance to see Tim and Craig go head-to-head in the "hottest" competition of the season, the Ironing Man World Championship!
3:40 - 3:55 PM: Pearl Izumi
There is a reason why CTS has partnered up with Pearl Izumi-we only want the best for our employees and athletes and Pearl provides nothing but the best in apparel. Stick around to learn more about Pearl Izumi and their products for cycling, running, multisport, and casual wear.
4:00 - 5:00 PM: Computrainer Race - Beat Chris Carmichael!
This is a great chance to see the CompuTrainers in action, and get your feet wet by laying the rubber down against THE MAN himself. All are encouraged to attend, as this will be an event for the ages. 7 spots will be available to participate in this epic event, so call 635.0645 or email email@example.com to reserve a spot today!
5:00 - 5:20 PM: Kids on Bikes
Paige Carmichael, founder of the non-profit organization Kids on Bikes, will be giving a short presentation about the foundation. Paige's vision is that every child has the opportunity to experience the freedom and joy of owning their own bike. Bring your kids.