COLORADO SPRINGS, Colo. — Victoria Brumfield today was announced by USA Triathlon Board of Directors Chair Joel Rosinbum as the Chief Executive Officer for the National Governing Body.
Brumfield, who has served as USA Triathlon’s interim CEO since early September, becomes the organization’s first female CEO in its 40-plus-year history.
“It became clear after a robust global search and rigorous interview process that Victoria is the dynamic leader USA triathlon needs to continue to move forward,” Rosinbum said. “She possesses all the qualities we looked for in the organization’s next CEO - collaborative, creative, forward-thinking, service-orientated, and passionate about the challenge. With a clear long-term vision for both the organization and the sport, a diverse skillset and unparalleled passion, and a distinct approach for uplifting and empowering our constituents, Victoria is uniquely suited to elevate both USA Triathlon and triathlon and multisport in the United States and deliver on the lofty goals set forth in USA Triathlon’s 2028 Strategic Plan.”
Brumfield has been a highly impactful executive within the organization for more than four years, serving as an innovative and results-driven leader for the sport and organization. Her vision and leadership led the development and implementation of USA Triathlon’s most recent strategic plan – Elevate 2028 – that sets the path for the organization through the LA 2028 Olympic and Paralympic Games.
“I’m honored to lead USA Triathlon during such an important time, and I want to thank Joel, the USA Triathlon Board of Directors and members of the hiring committee for the opportunity,” Brumfield said. “Multisport is transformative, unifying and empowering, and I am proud and ready to wake up every morning and bring this sport and community to more people. I look forward to working closely with our constituents and team to continue to spread the virtues of our sport far and wide, serve our community in a way that enables everyone to prosper, build on the development programs for youth and junior athletes, and celebrate our sport and community every day.”
A trailblazer and advocate throughout her career, Brumfield was hired as the first female member of the USA Triathlon’s Executive Leadership Team. Brumfield’s leadership has elevated and empowered female leaders within the organization at every level of the organization. Additionally, Brumfield has been a staunch proponent of diversity, equality, inclusion and access (DEIA) during her time at USA Triathlon and worked to make DEIA a focal point of the organization’s long-term strategic plan, annual priorities and hiring processes, among other areas.
Brumfield has helped transform USA Triathlon’s approach to service and the constituents it serves, most notably race directors, clubs, coaches, officials and age-group athletes. She has instilled a focus on building meaningful relationships with community members across the United States and emphasized the need for both resource development and initiatives and programs that drive value at the grassroots level.
Prior to her appointment as interim CEO Brumfield most recently served as USA Triathlon’s Chief of Staff and Chief Business Development Officer. She led the turnaround of USA Triathlon from a transactional entity to an organization celebrated for its service leadership by fostering a culture of collaboration both internally and externally. With a people-first approach, Brumfield helped USA Triathlon earn best-place-to-work recognition by Front Office Sports, Outside Magazine, and Colorado Springs Gazette.
In 2020 Brumfield was named the Chief Business Development Officer, in addition to her Chief of Staff role, and led business development and partnerships. Under her leadership USA Triathlon led unprecedented commercial growth and strategic partnerships, even while navigating the Covid-19 pandemic.
In her role as Chief of Staff, Brumfield was responsible for directing strategic planning, managing and streamlining the organization’s operational plan, and overseeing cross-functional projects with large-scale organizational impact. She also directly oversaw business administration including human resources, finance, and information technology (IT), for three years.
Brumfield currently serves on the World Triathlon Audit Committee and was a member of the SportsBusiness Journal “Game Changers: Women in Sports Business” 2020 Class.
Prior to USA Triathlon, Brumfield worked in the endurance sports industry for nearly 20 years across a number of roles that gave her both a broad understanding of the business of the sport and the opportunity to grow and inspire triathlon communities at the local level. Most recently, she was a founding member of the Virgin Sport start-up in Sir Richard Branson’s global Virgin Group. Before Virgin, Victoria’s roots were deeply embedded in triathlon as the former Event Director for the New York City Triathlon, IRONMAN US Championship, 2003 ITU World Cup in New York City, 2005 ITU Age Group World Championships in Hawaii, and 2004 USA Olympic trials for Triathlon, among others.
Brumfield is a passionate amateur short and long-distance triathlete and endurance athlete. She studied finance and earned a Master of Business Administration from the NYU Stern School Of Business. She currently resides in Colorado Springs, Colo.
What others on the search committee are saying about Brumfield:
Henry Brandon, USA Triathlon Board of Directors Vice Chair & Search Committee Member
“Victoria Brumfield possesses a remarkable level of expertise and acumen about USA Triathlon and the varied constituents it serves, most notably race directors, and age-group and elite athletes. She has demonstrated an impressive track record of success enhancing operations and driving measurable results throughout her career. She has been an incredibly valuable member of our team, and I am confident that her wealth of experience and passion for continuous advancement position her well to guide USA Triathlon through its next strategic growth phase as our CEO. The Board is thrilled to have the opportunity to work closely with Vic as we look forward to building on the great foundation that Rocky Harris leaves behind, particularly as it relates to our high performance initiatives, including our Olympic and Paralympic success in Tokyo and Project Podium, among others. We are all aligned in pursuing the goal of leveraging this growth to even more competitive multisport success globally as well as increased satisfaction from all our constituents and partners.
“We’re also proud to be a supporter of diversity in sport and believe our selection of Vic as our Federation’s first female CEO provides strong evidence of this. We’re committed to providing more opportunities at USA Triathlon, and within our sport at large for diverse candidates.”
Chuck Graziano, USA Triathlon Board of Directors Secretary & Search Committee Member
“The search committee did a comprehensive search and interviewed some very highly qualified candidates. I am extremely happy that we were able to confirm that Victoria was the very best and we are in great shape to continue our growth with her as our CEO.”
Jacqueline McCook, Past Chair of the USA Triathlon Board of Directors, USA Triathlon Foundation Trustee & Search Committee Member
"I am thrilled that Victoria has agreed to lead our incredibly talented USA Triathlon team into the future. Vic has time and again proven her ability to lead with passion, inspire by example and manage with compassion. She is a smart, innovative and results-driven professional who has a unique portfolio of experiences, not only as an endurance executive, but also as an age-group athlete and as a successful event director. Our athletes, race directors, coaches, officials, partners and fans deserve the very best. With Vic, that is exactly what they will get. I can't wait to see what she and the team can accomplish together, both short- and long-term, as we move forward to Elevate 2028!"
Erin Storie, Retired Professional Triathlete, USA Triathlon Board of Directors & Search Committee Member
“Victoria has remained passionate and committed to USA Triathlon for four-plus years. She is strategic, dynamic and a genuine person, and has the vision to lead this organization forward as its CEO. We know she will accomplish big things and we are thrilled to welcome Vic as the leader of USA Triathlon.”