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Scott Sternberg Appointed to USA Triathlon Board of Directors

By USA Triathlon | Jan. 25, 2021, 10:26 a.m. (ET)

COLORADO SPRINGS, Colo. — USA Triathlon today announced that Scott Sternberg, a Greenwich, Connecticut-based media and technology executive, has been appointed to the USA Triathlon Board of Directors. Sternberg will serve as an Independent Director for a two-year term starting in January 2021.

Sternberg has worked at companies such as Disney+, ESPN, Yahoo, Excite@Home as well as venture-backed start-ups.    He currently specializes in Devices and Distribution Product Management at Disney Streaming Services and is Founder and Managing Partner at Starhill Partners, LLC, a Greenwich-based consulting firm. 

His expertise spans across OTT video, mobile, data, and social eco-systems. Functionally, Sternberg offers strength in general and product management, strategy, business development and partnerships, and go-to-market leadership for growth oriented B2B2C businesses in the Americas, Europe, and Asia.  

“I am excited to join the USA Triathlon Board and help shape the sport’s growth trajectory, including membership, partnerships, awareness and development of the brand,” Sternberg said. “I look forward to offering my support to enable USA Triathlon to bring out the best across all levels of athletes who seek to reap the benefits of triathlon in their communities.”  

“Scott’s wealth of expertise in media, technology and digital services will undoubtedly help to advance USA Triathlon’s key priorities — most notably, to elevate the brand and the sport as outlined in our 2021-28 Strategic Plan,” said Joel Rosinbum, President of the USA Triathlon Board of Directors. “In addition, his experience in business development and partnerships will help drive the organization and industry forward as we look to rebound from the challenges of 2020 and seek new opportunities for growth and collaboration.” 

Sternberg earned his undergraduate degree in Economics from the University of North Carolina-Chapel Hill, and his Master of Business Administration from the University of Texas-Austin in Marketing and Entrepreneurship. He lives with his wife and three children in Greenwich, and is an avid skier, cyclist and racquets player. 

For more information about the USA Triathlon Board of Directors, visit usatriathlon.org/bod.

2021 USA Triathlon Board of Directors
Joel Rosinbum, President — Elite Athlete Representative
Kevin Haas, Vice President — West Region
Henry J. Brandon, Treasurer — Independent Director
Keri Serota, Secretary — North Central Region
Ben Collins — Elite Athlete Representative
Dr. Tekemia Dorsey — Mideast Region
Gabriela Gallegos — South Central Region
Chuck Graziano — Northeast Region
Susan Haag — Southeast Region
Monica Paul — Independent Director
Allysa Seely — Elite Athlete Representative
Scott Sternberg — Independent Director
Jacqueline McCook — Ex Officio

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including World Triathlon Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of World Triathlon and the United States Olympic & Paralympic Committee (USOPC).