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USA Triathlon Aligns with TicketSocket as Exclusive Online Registration Partner

By USA Triathlon | Oct. 21, 2020, 12:48 p.m. (ET)

COLORADO SPRINGS, Colo. — USA Triathlon today announced it has aligned with TicketSocket, an innovator in fully customized white label ticketing solutions, as the organization’s Exclusive Online Registration Partner for the next five years.

The partnership gives race directors of USA Triathlon-sanctioned events access to discounted rates for TicketSocket’s industry-leading platform while increasing customer conversions and improving overall athlete registration experience. USA Triathlon race directors will have the opportunity to explore TicketSocket’s services through online demonstrations with company representatives in the coming weeks. 

The company’s customizable framework model allows organizations to retain full ownership and control of their branding, customer data and protection, and revenue and registration fees, while increasing overall sales with unique social marketing tools.

USA Triathlon will implement TicketSocket’s state-of-the-art checkout flow for each of its owned national events, including the Toyota USA Triathlon Age Group National Championships (Sprint- and Olympic-Distance), USA Triathlon Duathlon National Championships, USA Triathlon Collegiate Club National Championships, USA Triathlon Youth & Junior Nationals and the Legacy Triathlon.

“We're extremely excited to announce our five-year partnership with USA Triathlon,” said Kai Blache, TicketSocket President. “We look forward to working closely with USA Triathlon-affiliated race directors in the near future providing them the tools and technology to increase registrations, brand awareness, data collection, and last but not least, control over their own revenue and service fees both in the physical and virtual race space. The Race Registration space is one of the three core focuses custom-built within the TicketSocket platform.”

“USA Triathlon’s partnership with TicketSocket will enable the organization and its race directors to improve the overall athlete experience throughout event registration, while also maintaining complete control over key business activities including branding, finance, data and new functionality,” said Victoria Brumfield, USA Triathlon Chief of Staff. “We are proud to offer this innovative solution that will not only serve our constituents in race directing, but also support the nationwide multisport community for the next five years.”

TicketSocket currently operates in more than 35 countries and processes more than $750 million annually. The company has also forged partnerships with USRowing, USA Rugby, Spartan Race, The Color Run, Savage Race and the Federation of International Basketball (FIBA). 

About TicketSocket
TicketSocket provides event organizers and developers worldwide with a customizable white label ticketing, registration, and event management platform. Vendors and organizers enjoy total control of the experience created for their customers, with none of the time and costs traditionally associated with creating a custom solution. TicketSocket prioritizes organizations' ownership of their own funds, data, brand, and functionality. 

The company's proprietary plug-in framework, white label tools, and open APIs pioneer a new level of interactivity and customization for event promoters, venues, developers, and other ticketing companies. TicketSocket currently provides services to thousands of customers worldwide, facilitating millions of transactions per year. Founded in 2012, the company is headquartered in Newport Beach, California, with additional offices in Asia, Europe, Australia and North America. For more information, visit www.ticketsocket.com

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).