COLORADO SPRINGS, Colo. — USA Triathlon today announced the start of its third annual #DreamingSeason, a digital and social media-driven campaign that runs from Jan. 6-19 and encourages both veteran and first-time triathletes alike to set their goals for 2020.
A concept first introduced by TrainingPeaks, the leading training plan software provider and a USA Triathlon corporate partner, #DreamingSeason was adopted and built-out into a full digital campaign by USA Triathlon in 2018. The 2018 and 2019 editions combined to garner more than 12.5 million impressions from current and aspiring triathletes on social media.
In 2020, #DreamingSeason will emphasize beginner-friendly resources as part of the industry-wide Time to Tri initiative, launched by USA Triathlon and IRONMAN to increase triathlon participation across the country by the end of 2020.
“#DreamingSeason is our way to bring the multisport community together at the start of each year during this goal-setting window,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “USA Triathlon will share training tips, planning resources and special offers from partners, but our primary goal is connecting athletes of all levels and experience to inspire each other with their stories and help them achieve their own big dreams in 2020.”
Each day over the two weeks, USA Triathlon will publish digital and video content focused on training and goal-setting at usatriathlon.org, with leading coaches and industry experts offering their advice for how to design your race calendar and stay motivated to chase success all year.
Athletes are encouraged to comment on any USA Triathlon social media post related to #DreamingSeason on Facebook, Twitter and Instagram, using the hashtag #DreamingSeason, for a chance to win special prizes from USA Triathlon partners, including : 2XU, Amp Human, BOCO Gear, Hand & Stone, HotelPlanner.com, KT Tape, Pilates for Sports, Playtri, Retul, ROKA, TrainingPeaks and Wahoo Fitness.
Contest winners will be selected at random from all eligible entries by Feb. 15 and will be notified of their prize through social media, phone or email. Complete contest rules are available at usatriathlon.org.
In addition, athletes can share their anticipation for the upcoming triathlon season by downloading a #DreamingSeason-themed frame to use with their profile picture on Facebook. To download, visit facebook.com/profilepicframes and search for “USA Triathlon” or “Dreaming Season” to download.
To follow, share and participate in all things #DreamingSeason, visit usatriathlon.org and engage with USA Triathlon on Facebook, Twitter and Instagram.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).