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USA Triathlon Foundation Partners with The Vice Wine, Makers of “The Tri Blend”

By USA Triathlon | April 21, 2020, 11:32 a.m. (ET)

COLORADO SPRINGS, Colo. — The USA Triathlon Foundation today announced a partnership with The Vice Wine, a luxury winery based in Napa Valley, California, and operating out of California and New York, through 2022. 

Proceeds from The Vice Wine’s triathlon-inspired luxury limited edition batch The Tri Blend will benefit the USA Triathlon Foundation and help to support its mission, which is to transform lives through sport by providing opportunities to swim, bike and run. The Vice Wine is co-founded by Malek Amrani, a multi-year member of USA Triathlon’s amateur Team USA, and his wife, Torie Greenberg. 

“Pursuing a partnership with The Vice Wine is a unique opportunity for the USA Triathlon Foundation,” said David Deschenes, Executive Director of the USA Triathlon Foundation. “We’re able to provide our athletes with a high-quality, one-of-a-kind product, while also offering a unique way to give back to the sport by supporting the mission of the foundation.”

“Elite and amateur triathletes alike have an ongoing quest for improvement in sports, while maintaining a clean and healthy diet, which is a pillar of the triathlete lifestyle,” Amrani, Founder and Winemaker of The Vice Wine, said. “In 2017, triathlon became a healthy vice for me and helped me tremendously thrive in my field of winemaking. I’m proud that the simple pleasure of enjoying a glass of The Vice Wine can now help the USA Triathlon Foundation achieve its mission.”

The Tri Blend is available exclusively at The Vice Wine’s online shop at thevicewine.com. Based on triathlon’s three disciplines, the blend includes three distinctive grapes and is ultimately comprised of 16 percent Petite Sirah, 54 percent Malbec and 30 percent Cabernet Franc. The inspiration behind the precise blending is the percentage of total race time spent on each discipline — swim, bike and run — by world champion Katie Zaferes en route to her victory at the 2019 ITU World Triathlon Grand Final in Lausanne, Switzerland. 

“In triathlon, you have to consistently train for a long season and excel at all three sports during a race to score a victory,” Amrani said. “As in triathlon, I’ve worked very hard for the past three years to craft three unique wines from three vineyards of Napa Valley to blend this winner.” 

“When I found out the inspiration behind The Vice ‘Tri Blend’ was my win at the ITU Grand Final 2019, I was both honored and excited,” Zaferes said. “It’s such an original and neat way to celebrate that day. I love that the blend of the wine is based on each component of the race, which really makes it all the more meaningful. This type of specialty wine has me looking forward to both savoring it and holding onto it just as I wanted to do with that moment in Lausanne last year. I just can’t wait for the moment when we can reunite with family and friends again and celebrate with such a meaningful wine that brings back many happy memories as we start a new journey to get back to racing, while being able to support the mission of the USA Triathlon Foundation.”

The Vice Wine will continuously craft dedicated batches for the triathlon community in support of the USA Triathlon Foundation. The Vice Wine will be available in the expo area for athletes over 21 years of age* at the Legacy Triathlon in Long Beach, California, and the Toyota USA Triathlon Age Group National Championships in Milwaukee. USA Triathlon annual members may use the code USAT25 to receive 25 percent off of all The Vice Wine products through May 30, and The Vice Wine will communicate additional member-exclusive offers throughout the year. 

*Note: Advertising for The Vice Wine will not be included in materials or content targeted to USA Triathlon’s youth or under-21 audience. 

The Vice Wine is a result of passionate labor, sustainable farming, a long expertise of the wine industry and a current understanding of the consumer’s wine trend. The luxury brand sources small-batch, single-grape varietals from hand-selected vineyards in Napa Valley. The wines contain no added chemicals, are low in sulfites and are certified vegan. The Vice Wines have received ratings of 90+ points in leading publications such as Wine Spectator, Wine Enthusiast and James Suckling.

For more information about The Vice Wine, visit thevicewine.com

To donate to the USA Triathlon Foundation, or to learn more about the foundation and the programs and individuals it supports, visit usatriathlonfoundation.org

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).

About the USA Triathlon Foundation
The USA Triathlon Foundation was created in 2014 by the USA Triathlon Board of Directors as an independent tax-exempt 501(c)(3) entity. Under the leadership of its Trustees and Committee members, the Foundation serves as a means to create a healthier America through triathlon and seeks to transform lives by opening up new pathways to the sport for all, especially those who are otherwise underserved. The USA Triathlon Foundation operates with the belief that every child should have the chance to participate, every paratriathlete should have the opportunity to compete, and every aspiring elite athlete should be able to chase his or her Olympic dream. Since the Foundation’s inception, more than $3 million has been provided to worthy causes and organizations that support its mission. Donations to the USA Triathlon Foundation ensure America's youth are introduced to the benefits and fun of a multisport lifestyle, athletes with disabilities receive the training, support and gear to be able to participate and excel, and the best aspiring young athletes have a chance to pursue their Olympic Dreams. Visit usatriathlonfoundation.org to learn more and donate today.

About The Vice Wine

The Vice Wine is a Napa Valley luxury wine brand made in small batches. Each batch is crafted from single grape varietals sourced from hand selected vineyards that best express the grape varietal and the region that it comes from. The Vice wines is a result of passionate labor, sustainable farming, a long expertise of the wine industry and a current understanding of the consumer’s wine trend. The Vice wines is about as personal of a brand as it gets. Everything is done by the founders. We drive the truck to get our fruit, we crush, bottle, label; we do everything by hand when possible. We design the labels, work the market, and sell the wine. We believe that the best wines in the world aren’t the most expensive ones. We thrive at providing the best quality wine at the best value. For more information visit thevicewine.com and follow on @thevicewine