COLORADO SPRINGS, Colo. — USA Triathlon today became the first U.S. National Governing Body in the Olympic and Paralympic Movement to formalize a partnership with a CBD (cannabidiol) manufacturer, aligning with Pure Spectrum CBD through 2023.
Pure Spectrum, based in Evergreen, Colorado, is at the forefront of CBD’s burgeoning presence in the sports industry. It became the first cannabis company to partner with a major sports organization following its sponsorship of the 2018 Reebok CrossFit Games. Pure Spectrum also sponsors more than 100 professional athletes including Australian UFC fighter Megan Anderson and six-time Obstacle Course Racing (OCR) World Champion Hunter McIntyre.
“With its athlete-first approach and proven commitment to safety, quality and accuracy, Pure Spectrum is a clear leader in the growing CBD industry,” said Rocky Harris, Chief Executive Officer at USA Triathlon. “We are partnering with Pure Spectrum to help educate triathletes of all levels about CBD and to provide a fully vetted CBD option.”
Harris said USA Triathlon selected Pure Spectrum because its products are made from industrial hemp containing no THC. “They apply strict third-party testing protocols to assure the products are pure,” he said, adding, “They are completely transparent by posting batch-specific test results for every product they sell. They also control the entire supply chain to ensure every stage of the process is standardized, controlled and evaluated from the time the seed is planted in their family farms until the package is delivered to a customer.”
“As athletes ourselves, we understand the incredible stress competitive sports puts on the body, which is why we’re proud to partner with USA Triathlon to bring the benefits of CBD to the most elite athletes competing today,” said Brady Bell, CEO and Founder of Pure Spectrum. “We want to provide athletes with an option that they can have the utmost confidence in. Pure Spectrum goes through extensive and rigorous testing to ensure all products are 100 percent free of THC or any banned substance.”
“CBD is my not-so-secret weapon,” said Hunter McIntyre, who also competes in triathlons and the 2019 CrossFit Games. “With Pure Spectrum in my corner, I know I can train harder and run faster — and that my recovery time is going to keep me on my training schedule.”
Pure Spectrum’s products are derived from organically cultivated hemp. The company’s vertical integration is unmatched within the industry, as Pure Spectrum fully controls its own production process from soil to oil — starting with sustainable growing practices on the largest phytocannabinoid farm in the nation.
All Pure Spectrum products undergo batch-specific testing in multiple third-party labs to verify their contents and potencies are exactly as listed on the label, and to ensure they contain no THC. The company is a leader in transparency, publishing complete test results from Botanacor — the nation’s leading Industrial Hemp and CBD testing laboratory — for all products online.
Found naturally in the cannabis plant, CBD is a non-psychoactive substance. Unlike THC, which is also found in cannabis, CBD does not produce a high for users. The United States Anti-Doping Agency (USADA) and World Anti-Doping Agency (WADA) allow the use of CBD both in and out of competition.
Education of athletes, coaches and the entire triathlon community will be a critical component of the partnership, incorporating a comprehensive CBD FAQ section and free webinar hosted on usatriathlon.org and purespectrumcbd.com. The webinar will feature a general overview of CBD as well as specific information about how endurance athletes can safely and effectively use the products.
Other digital and print educational content will be published by USA Triathlon and Pure Spectrum throughout the course of the partnership. Also, expert representatives, including scientists and physicians, will speak at select conference and events. Pure Spectrum will also provide member-exclusive discounts.
CBD’s presence in the sports industry is growing, as CBD manufacturers in recent years have sponsored professional triathletes; golfers; motorcycle racers; Los Angeles Marathon; Nautica Malibu Triathlon; North American Premier Basketball League; Ultimate Fighting Championship (UFC); and HopeCBD Stadium, home of Scottish Premiership football club Hamilton Academical.
More information on USA Triathlon’s partnership with Pure Spectrum, including a comprehensive list of frequently asked questions about CBD, can be found at usatriathlon.org.
To browse Pure Spectrum’s products or learn more about the company’s testing and quality control process, visit purespectrumcbd.com.
Innovative Partnerships Group (IPG360) is the sales agency of record for USA Triathlon and played an integral role in identifying and securing this strategic corporate partnership.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic & Paralympic Committee (USOPC).
About Pure Spectrum
Based in Evergreen, Colorado, Pure Spectrum is committed to cultivating and crafting the highest quality hemp-derived products. This commitment means no shortcuts when it comes to our farming, processing, formulating and testing. Every stage of the process, from soil to oil, is standardized, controlled and rigorously evaluated. All Pure Spectrum products undergo batch-specific testing in multiple third-party labs to verify their contents and potencies are exactly as listed on the label, and to ensure they contain no THC. The company is a leader in transparency, publishing complete test results from Botanacor — the nation’s leading Industrial Hemp and CBD testing laboratory — for all products online. To browse Pure Spectrum’s products or learn more about the company’s testing and quality control process, visit purespectrumcbd.com.
About Innovative Partnerships Group (IPG360)
Innovative Partnerships Group (IPG360) consults with prestige sports and entertainment properties and brands to identify, create and value business partnerships. We have deep expertise in naming rights, founding partners and next generation sponsorships. IPG360 executes on these partnerships through the development of state of the art commercial sales programs resulting in maximizing long-term revenue for both properties and brands. Focused on the following verticals: Sports Properties and National Governing Bodies, Smart Cities, Sports & Entertainment Districts, Healthcare Properties Campuses & Brands, Next Generation Retail/ Lifestyle Centers, Universities & Municipalities. IPG360 executives have worked on hundreds of business partnerships, including Johnson Controls Hall of Fame Village, Mercedes Benz Stadium in Atlanta, Globe Life Park in Arlington, TD Place in Ottawa, Kabam Field at California Memorial Stadium and Tim Horton’s Field. IPG360 has also developed the sports industry’s leading valuation tool which is an analytical sales model for identifying, creating and valuing sponsorships and naming rights IPG360Valua+or). www.ipg360.com