USA Triathlon News Articles Toyota Increases USA...

Toyota Increases USA Paratriathlon National Championships Prize Purse By One-Third

By USA Triathlon | July 01, 2019, 5:25 p.m. (ET)

COLORADO SPRINGS, Colo. — USA Triathlon today announced that Toyota, title sponsor of the 2019 Toyota USA Paratriathlon National Championships, will contribute to the event’s historic professional prize purse unveiled last month. Toyota will match the $12,250 each provided by USA Triathlon and the Challenged Athletes Foundation (CAF), bringing the total prize purse to $36,750.

The National Championships will be held July 20 in Long Beach, California, in conjunction with the inaugural Legacy Triathlon. The course is centered at Alamitos Beach, the proposed site of the triathlon competitions for the Los Angeles 2028 Olympic and Paralympic Games. 

The prize purse is the first in USA Paratriathlon National Championships history. Winnings will be awarded to podium finishers in each of six paratriathlon sport classes, and guides for athletes with visual impairments will also receive equivalent winnings.

“As a company committed to inclusivity through mobility, there was no question these athletes should be offered a prize purse at the Toyota USA Paratriathlon National Championships,” said Dedra DeLilli, group manager, Olympic and Paralympic Marketing, Toyota Motor North America. “These athletes have overcome incredible challenges throughout their careers and as a partner of USA Triathlon, Toyota wants to ensure that they are recognized for their achievements. We look forward to supporting the upcoming Toyota USA Paratriathlon National Championships and cheering on all of the participants as they compete for a national title.”

“USA Triathlon is proud to have a partner in Toyota that truly demonstrates its commitment to the professionalization of our elite paratriathletes,” said Chuck Menke, USA Triathlon CMO. “This is an extension of the invaluable support Toyota already provides to the U.S. Paratriathlon National Team program, enabling us to further raise the profile of our U.S. athletes in the lead-up to the Tokyo 2020 Paralympic Games. We are grateful for the generosity of both Toyota and CAF to make this historic prize purse a reality.”

National champions will now receive $1,500 each, runners-up will receive $750, and third-place finishers will receive $375. Prize purse recipients must hold a current paratriathlete or elite paratriathlete USA Triathlon membership valid through July 20. In addition, they must be either a U.S. citizen or U.S. National able to represent the United States at International Triathlon Union (ITU) competitions immediately.

Toyota became the Exclusive Mobility & Automotive Partner of USA Triathlon in January. The company is directly supporting USA Triathlon’s top elite athletes leading into the Tokyo 2020 Olympic and Paralympic Games. 

In addition to sponsoring Paratriathlon Nationals, Toyota is also the title partner of the U.S. Paratriathlon National Team; U.S. Paratriathlon Development Team; U.S. Paratriathlon Resident Team based at the U.S. Olympic Training Center in Colorado Springs; and the 2019 and 2020 Toyota USA Triathlon Age Group National Championships.

For more information about the Toyota USA Paratriathlon National Championships, visit the event homepage at To learn more about USA Paratriathlon and its grassroots, military and elite programming, visit

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work at the grassroots level with athletes, coaches, and race directors — as well as the USA Triathlon Foundation — USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).

About Toyota 

Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is committed to advancing sustainable, next-generation mobility through our Toyota and Lexus brands. During that time, Toyota has created a tremendous value chain as our teams have contributed to world-class design, engineering, and assembly of more than 38 million cars and trucks in North America, where we have 14 manufacturing plants, 15 including our joint venture in Alabama (10 in the U.S.), and directly employ more than 47,000 people (over 36,000 in the U.S.). Our 1,800 North American dealerships (nearly 1,500 in the U.S.) sold 2.8 million cars and trucks (2.4 million in the U.S.) in 2018.

Through the Start Your Impossible campaign, Toyota highlights the way it partners with community, civic, academic and governmental organizations to address our society’s most pressing mobility challenges. We believe that when people are free to move, anything is possible. For more information about Toyota, visit