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USA Triathlon to Launch Membership Referral Program as Part of Time to Tri Initiative

By USA Triathlon | July 31, 2018, 9:53 a.m. (ET)

COLORADO SPRINGS, Colo. — USA Triathlon will soon launch a first-of-its-kind referral program, which enables USA Triathlon annual members to earn a discount for recruiting new participants to the sport. The program is a part of Time to Tri, an industry-wide initiative launched by USA Triathlon and IRONMAN in January to inspire 100,000 new participants to finish their first triathlon. 

Through the program, adult annual members will be able to receive $5 off their next annual membership for each first-time adult annual member they refer to USA Triathlon. The new member will also receive a $5 discount.

“We know most triathletes get their start in the sport after being encouraged by a friend, so we created a program that rewards that practice in a tangible way,” said Rocky Harris, USA Triathlon CEO. “The referral program is focused on bringing first-timers into our sport and allows existing USA Triathlon annual members to benefit directly, which is a win-win for the entire multisport community. This is a meaningful way for current triathletes to take part in the Time to Tri initiative, as we work together to grow triathlon across the U.S.”

All adult annual members will receive a unique referral URL upon program launch, both via email and displayed in their membership accounts. The URL can then be shared with friends, family members and colleagues who are aspiring triathletes. When a referred individual uses the trackable URL to purchase an adult annual membership, he or she receives $5 off the membership. The referrer, meanwhile, receives a $5 credit to apply to his or her next renewal payment.

Athletes can recruit up to 10 new members with this method, effectively earning a free annual membership renewal for the next year. If the referrer recruits more than 10 new members, the additional credits can be applied to the following year’s membership renewal. 

The referred must be a first-ever USA Triathlon annual member, and all memberships must be redeemed on the USA Triathlon membership website at

A special referral code will also be available to USA Triathlon Certified Clubs that bring new athletes into the sport. For any new USA Triathlon annual member who uses a club code upon registration, $5 will be donated to the referring club at the end of 2018.

The full price of a USA Triathlon annual membership is $50. Current and former adult one-day members, who have never been an annual member, are eligible for this program. Youth annual memberships (youth one-day memberships are not offered) do not apply, however.

USA Triathlon will notify its constituents via email when the program goes live in the coming weeks.

For more information and frequently-asked questions about the referral program, visit

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).