USA Triathlon Launches #DreamingSeason to Inspire and Engage Multisport Community

By USA Triathlon | Jan. 15, 2018, 2:21 p.m. (ET)

COLORADO SPRINGS, Colo. — USA Triathlon today announced the start of #DreamingSeason, a new campaign that encourages both veteran and first-time triathletes to set their goals for 2018. The digital and social media-driven campaign connects the multisport community and provides training resources that athletes of all levels can use in the upcoming triathlon season.

First introduced by TrainingPeaks, a training plan software provider and USA Triathlon partner, the concept of #DreamingSeason was adopted and built-out into a full digital campaign by USA Triathlon. 

“The beginning of the year is a critical time to reach current and prospective triathletes before they dive headfirst into their season,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “We encourage athletes to talk about, and openly share, their goals — however big or small. And USA Triathlon also wants to provide them with the resources to help achieve these goals. #DreamingSeason is designed for anyone — from longtime members to aspiring triathletes.”

During #DreamingSeason, USA Triathlon will publish inspiring content focused on training and goal-setting daily at usatriathlon.org, with leading coaches and industry experts offering their advice on everything from preparing for your first triathlon to reaching your mental potential.

Throughout the three-week campaign, athletes are encouraged to comment on any USA Triathlon social media post related to #DreamingSeason on Facebook, Twitter and Instagram for a chance to win special prizes from one of the following USA Triathlon partners: 2XU, ACTIVE Network, Garmin, Gatorade, KT Tape, NormaTec, ROKA, Rudy Project, Thorne Research and TrainingPeaks. Winners will be selected at random from all eligible entries by Feb. 16, and will be notified of their prize through social media, phone or email. Complete contest rules are available at usatriathlon.org.

In addition, athletes can show their excitement for the upcoming triathlon season by downloading a #DreamingSeason-themed frame to use with their profile picture on Facebook. Visit facebook.com/profilepicframes and search for “USA Triathlon” or “Dreaming Season” to download.

To participate in #DreamingSeason, visit usatriathlon.org and engage with USA Triathlon on Facebook, Twitter and Instagram.

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).