Triathlete Magazine Makes $100,000 In-Kind Donation to Time to Tri Initiative

By USA Triathlon | Feb. 20, 2018, 7:21 p.m. (ET)

COLORADO SPRINGS, Colo. Triathlete Magazine announces a $100,000 donation of advertising space to the Time to Tri™ initiative, a new, industry-wide campaign to introduce 100,000 Americans to triathlon by the end of 2020. Pocket Outdoor Media, the publisher of Triathlete Magazine, will donate print, digital and social advertising space across all its leading endurance sports brands, including Triathlete, Women’s Running, Competitor.com and VeloNews, in an effort to bring runners and cyclists into the sport of triathlon.  

Time to Tri is a new, industry-wide campaign launched by USA Triathlon and IRONMAN to grow American participation in the sport of triathlon. The campaign will recruit and support athletes as they pursue their first triathlon, one of the most transformative experiences in endurance sports. Time to Tri will provide training and racing advice including a free training plan, motivational tools, and other resources through mytimetotri.com

The site offers editorial content as well as free, customized sprint-distance training plans to athletes who sign up with their email address. Each plan’s workouts were developed by USA Triathlon Certified and IRONMAN U® Certified Coaches and are based on the athlete’s self-selected skill level in the swim, bike, and run. In addition to the digital platform at mytimetotri.com, USA Triathlon and IRONMAN will also engage in proactive outreach to identify new and aspiring triathletes including single-sport swimmers, cyclists, and runners.  

Triathlete’s huge commitment is exactly what we had in mind when we introduced Time to Tri to key industry stakeholders," said Rocky Harris, USA Triathlon CEO. "Our goal is to bring the sport together to grow triathlon, and nothing says that louder than the industry’s leading media brand stepping up to the plate with $100,000 in advertising.”  

“As the world’s most read triathlon magazine, Triathlete is uniquely positioned to aid the Time to Tri effort,” said Pocket Outdoor Media CEO Felix Magowan. “Yet it’s the exposure to non-triathletes through Competitor.com, Women’s Running magazine and VeloNews that offers the biggest opportunity to grow the sport. We are delighted to partner with USA Triathlon and IRONMAN in this effort.” 

“We are excited about growing participation in the sport of triathlon,” said Chris Stadler, Chief Marketing Officer for IRONMAN. “Our goal is to help potential first-time triathletes overcome their barriers through proper education and this generous donation provides the perfect platform.” 

About Pocket Outdoor Media  
Pocket Outdoor Media is the leading publisher in endurance sports. Pocket Outdoor Media’s brands influence and engage more athletes than any other through a combined print, online, and social audience of 44 million runners, cyclists, triathletes, and swimmers. Our brands include VeloNews, the authoritative voice of cycling; Triathlete, the world’s #1 triathlon resource; Women’s Running, the world’s largest running magazine for women; Competitor.com, the most trusted website for runners; and VeloPress, the world’s leading publisher of books on endurance sports. Pocket Outdoor Media is headquartered in Boulder, Colorado and has an office in San Diego, California. See more at pocketoutdoormedia.com

About Time to Tri 

Time to Tri is an unprecedented industry-wide initiative to grow the sport of triathlon in the United States by supporting and inspiring beginners to compete their first race. With an end of 2020 goal of introducing 100,000 new participants to the sport, Time to Tri provides, training and racing advice, nutrition, motivational tools, free customized training plans, and other resources at its online hub mytimetotri.com. In addition to its digital platform, a key component of the Time to Tri Initiative is proactive outreach to identify new and aspiring triathletes with the help of key industry stakeholders nationwide. 

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 events and connects with more than 400,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).