COLORADO SPRINGS, Colo. — USA Triathlon today announced a new exclusive partnership with Science in Sport, industry leaders in endurance sports nutrition, as makers of the organization’s Official Energy Gel and Official Energy Bar through 2020.
Science in Sport, founded in 1992, is headquartered in London with an expanding global distribution now including the U.S. market. The company develops, manufactures and markets a wide range of sports nutrition products for professional and amateur endurance athletes.
In addition to USA Triathlon, Science in Sport is also an official partner of USA Cycling, British Triathlon Federation, British Cycling and the professional cycling team, Team Sky.
“We’re delighted to be making our truly innovative and competition-proven sports nutrition products available to USA Triathlon,” said Stephen Moon, CEO of Science in Sport. We are also excited to have the opportunity to interact with almost 500,000 triathletes in the USA, delivering our world class knowledge capability to help athletes at all levels train and compete to the best of their ability.”
The company already sponsors USA Triathlon Women’s National Team member Taylor Spivey, and currently works with renowned British cyclists Mark Cavendish as an elite consultant for the brand, and Sir Chris Hoy as an official brand ambassador. At the Rio 2016 Olympic Games, 34 Olympic medalists were fueled by Science in Sport products.
Science in Sport products are manufactured in the UK at the company’s Innovation Centre. All products are Informed-Choice tested and accredited; Science in Sport worked closely with the HFL anti-doping laboratory to develop a world class evolved three-pronged testing system to minimize risk of product contamination.
“Science in Sport’s success over many years is based on innovation and a forward-thinking product development. The brand’s recent entry by into the U.S. market is sure to impact the way nutrition is approached by endurance athletes and coaches across the country,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “We look forward to building awareness around their proven line of energy gels and bars, while helping deliver the performance and health advantages of SiS to our multisport community.”
Science in Sport’s energy gels and bars will serve as official on-course nutrition at USA Triathlon’s four owned National Championships — Collegiate Club & High School, Duathlon, Youth & Junior, and Age Group (Sprint and Olympic-distance) — and will also be included in participant goody bags. The company will also supply energy gels and bars to fuel the USA Triathlon and USA Paratriathlon National Teams.
For more information about Science in Sport and to order product online, visit scienceinsport.com.
About Science in Sport
Science in Sport plc is a leading sports nutrition company that develops, manufactures and markets sports nutrition products for professional athletes and sports enthusiasts. SiS is a strong brand in the elite athlete community - in the 2016 Rio Olympics, 34 medal-winning athletes or teams used SiS products. The SiS core product ranges include: SiS GO, comprising energy powders, isotonic gels, energy bars and hydration tablets; SiS REGO, including protein-based recovery powders; and SIS Protein, products specifically designed to contribute to athletes’ lean muscle mass growth and maintenance, SiS products are sold in a range of retail channels, including specialist sport retailers and e-commerce websites. SiS is currently the official sports nutrition supplier to professional cycling team Team SKY, British Cycling, Cycling Australia, USA Cycling and British Triathlon. In addition, Olympian Sir Chris Hoy MBE is a Brand Ambassador and Mark Cavendish MBE is an Elite Sports Consultant to the brand. SiS was founded in 1992 and is headquartered in Hatton Garden, London. Its manufacturing facility is in Nelson, Lancashire. SiS shares are traded on the AIM market of the London Stock Exchange under the ticker symbol SIS. For further information, please visit scienceinsport.com.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).