COLORADO SPRINGS, Colo. – USA Triathlon today announced that the first-ever National Triathlon Week, a nationwide initiative to celebrate the sport of triathlon and all its constituency groups, will take place July 17-23. The complete schedule, along with ideas on how to participate – some of which can take as little as five minutes – are available on the official landing page for National Triathlon Week: usatriathlon.org/triweek.
The emphasis of the week is on celebration, education and participation in the multisport lifestyle. A different theme will be featured every day, starting with a spotlight on each discipline of triathlon:
Monday, July 17: Swim Day
Tuesday, July 18: Bike Day
Wednesday, July 19: Run Day
Thursday, July 20: Recovery Day
Friday, July 21: Member Appreciation Day
Saturday, July 22, and Sunday, July 23: Race Weekend
Individuals will be encouraged to participate in a variety of ways – whether it’s amateur and elite athletes sharing stories and photos on social media, or certified coaches, officials and race directors offering tips and advice. USA Triathlon will also suggest training activities that follow the day’s theme, and offer a digital platform for newbies to complete a “virtual triathlon” over the course of the week.
Prize packs will be awarded each day to randomly selected participants who share their experiences on social media using the hashtag #TriWeek. In addition, triathletes will be asked to describe how and why they got started in the sport by emailing email@example.com or posting on social using #TriWeek and #WhyDoYouTri for a chance to win a USA Triathlon Lifetime Membership on Member Appreciation Day.
The week culminates with Race Weekend on Saturday and Sunday, when first-timers and experienced triathletes alike are encouraged to complete a race, register for their next event, or simply volunteer to staff an on-course aid station. The fourth weekend of July typically boasts one of the highest participation rates in multisport events across the country, with more than 160 USA Triathlon-sanctioned races taking place this year, including 55 youth races.
“National Triathlon Week is an opportunity for members of our community to connect with, educate and motivate each other during peak triathlon season in the United States,” said Chuck Menke, Chief Marketing Officer at USA Triathlon. “This initiative can and should extend throughout multisport, as we encourage others within the sport – from event producers to industry retailers to Olympians – to join this effort and expand awareness of triathlon. It is also our hope that #TriWeek inspires more than a few would-be age-group athletes to discover triathlon and eventually sign up for their first race.”
Who can get involved?
Anyone can participate in National Triathlon Week! The week’s activities promote sharing of stories and training tips by current triathletes – making it an ideal opportunity for prospective triathletes to learn more about the multisport lifestyle. As part of a fully collaborative launch, USA Triathlon is reaching out to its certified clubs, Regions, corporate partners, the USA Triathlon Foundation, and volunteer leadership structure (e.g., committees and councils) to play an active role. Finally, National Triathlon Week is a celebration of not only triathletes and paratriathletes of all ages, genders and ethnicities, but all members of multisport – including race directors, coaches, officials and even families and friends.
Where does National Triathlon Week happen?
With an emphasis on social media, #TriWeek is primarily an online initiative. At the same time, National Triathlon Week will take place across the country as triathletes find new inspiration to swim, bike and run with others in their community.
How can I find out more?
Visit usatriathlon.org/triweek to learn more about National Triathlon Week. This online hub features a detailed explanation of all seven themed days, ideas on how to participate both online and in your community, frequently asked questions, prize pack giveaway information and more.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).