COLORADO SPRINGS, Colo. – The first-ever National Triathlon Week, an initiative launched by USA Triathlon to celebrate the multisport community and all its constituents, culminated on Saturday and Sunday with thousands of multisport athletes participating both on social media and in communities across the country.
#TriWeek, which ran from July 17-23, was a social media-based initiative that was also designed to expand the awareness and appeal of triathlon to mainstream audiences. Each day centered around a different theme, including a day for each discipline of triathlon (Swim Day, Bike Day and Run Day), Recovery Day, Member Appreciation Day and Race Weekend.
Aspiring triathletes, age-groupers and elites were encouraged to share their multisport experiences online, and prizes were awarded to randomly selected participants who shared questions, advice or inspiring stories using the hashtag #TriWeek.
Triathletes were also asked to submit their #WhyDoYouTri stories on social media or via email for a chance to win a USA Triathlon Lifetime Membership. Posts about National Triathlon Week on USA Triathlon’s social media channels garnered more than 6 million impressions.
On Member Appreciation Day, age-group triathlete Sue Reynolds was selected as the #WhyDoYouTri contest winner.
Reynolds, who weighed 335 lbs in 2012, was motivated to begin a diet and exercise routine to complete her first triathlon. Through her training, she went on to lose 200 lbs — ultimately qualifying for and competing at the 2016 ITU Age Group Sprint Triathlon World Championships in Cozumel, Mexico, as part of Team USA. At the World Championships, Reynolds was the fourth-fastest U.S. athlete in her age group in 11th place.
Reynold’s submission was shared on USA Triathlon’s social media accounts, garnering 3,430 likes, 139 shares and 137 comments across Facebook, Instagram and Twitter to date.
“I’ve always been proud to be a USA Triathlon member and am thrilled to support National Triathlon Week,” Reynolds said. “The response on social media has been mind-boggling. Triathletes truly are happy, kind and fun folks. I’m over-the-top excited by people’s comments. You can transform your life at any age. You can lose a lot of weight without drugs or surgery. You can make a difference in someone's life by sharing kind words at just the right moment. Thanks to all for being part of my journey!”
Several USA Triathlon partners — including ACTIVE, KT Tape, NormaTec, Pearl Izumi, Quintana Roo, Rudy Project, TrainingPeaks and USATStore.com — participated in the weeklong celebrations by offering complimentary training resources and special discounts, launching contests and raffles, and promoting #TriWeek on social media.
Many other members of the multisport community joined the festivities, including IRONMAN; the USA Triathlon Foundation; USA Triathlon-certified race directors, coaches and officials; elite triathletes and paratriathletes; collegiate club and NCAA varsity triathlon teams and multisport clubs across the country.
“Here at USA Triathlon, we were overwhelmed by the enthusiasm and commitment of the multisport community during National Triathlon Week,” said Chuck Menke, USA Triathlon Chief Marketing Officer. “From the inspiring stories shared by our members to the resources offered by our partners to the participation of so many others in the industry, we are proud to call the first #TriWeek a resounding success. We look forward to making this celebration of our sport an annual tradition, and even bigger and better in 2018.”
For more information about National Triathlon Week, visit usatriathlon.org/triweek.
About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).