USATStore.com Relaunches With New Line of Licensed Apparel

By USA Triathlon | Jan. 04, 2017, 4:50 p.m. (ET)

usa triathlon official store

Enhanced E-Commerce Platform Part of Overall Relationship with Endurance House

COLORADO SPRINGS, Colo. — USA Triathlon today announced it has relaunched its official e-commerce platform, USATStore.com. The online store, which features a new line of branded casual wear and training apparel, is powered and operated by Endurance House Inc. Through a new four-year relationship, the retail franchiser and online outlet also receives exclusive rights to handle all on-site and digital sales of event-specific apparel and merchandise for USA Triathlon’s four owned National Championships: Age Group (Sprint & Olympic Distances), Collegiate Club & High School, Duathlon, and Youth & Junior.

In addition to an expanding line of USA Triathlon-branded products, USATStore.com will now include several new features and functionalities, including a responsive design. And with Endurance House serving as its official merchandiser, USA Triathlon will offer in-line products at all four owned National Championships for the first time. 

Throughout 2017 all athletes who register or renew as USA Triathlon annual members will be eligible to receive a free swag bag of gear through USATStore.com with a minimum purchase of $25. The swag bag will vary each month, with top-end product from different USA Triathlon partners as well as brands carried by Endurance House.

In the near future USA Triathlon plans to expand its distribution by working with Endurance House’s 16 brick-and-mortar franchises to help introduce product to the stores. The 16 franchise stores are located across the United States and will have the ability to carry USA Triathlon-branded product.

“Endurance House is thrilled to work with USA Triathlon to help promote and grow our great sport,” said Jamie Osborn, Endurance House Founder. “Our two organizations are firmly rooted in the ideal that healthy, active lifestyles through triathlon participation transforms lives for the better. We look forward to working closely with USA Triathlon and our many great industry partners to serve triathletes and endurance enthusiasts nationwide.”

“Endurance House has displayed a strong commitment to triathlon and so far made tremendous contributions to the retail scene for the endurance sports industry as a whole,” said Matt Stone, USA Triathlon Senior Marketing Manager. “We look forward to our members directly benefiting from its forward-thinking approach, leading customer service and new digital platform, which we are proud to say now hosts USATStore.com.”

About Endurance House
Endurance House is a franchised specialty retail concept founded in 2006 on the idea of providing Gold Standard Guest Service to triathletes, runners and walkers of all abilities in a genuine and encouraging atmosphere. We currently have operating franchises across the nation, with agreements signed for more than 20 total locations. We seek passionate and approachable people to become Endurance House franchise owners and believe that relationships are the key to our success. Striving to help regular people redefine themselves sums up our day-to-day approach to business. Our proven Endurance Consultants will listen and learn from you so that we can equip you to Redefine Your Possible!

About USA Triathlon
USA Triathlon is proud to serve as the National Governing Body for triathlon, as well as duathlon, aquathlon, aquabike, winter triathlon, off-road triathlon and paratriathlon in the United States. Founded in 1982, USA Triathlon sanctions more than 4,300 races and connects with nearly 500,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USA Triathlon provides leadership and support to elite athletes competing at international events, including International Triathlon Union (ITU) World Championships, Pan American Games and the Olympic and Paralympic Games. USA Triathlon is a proud member of the ITU and the United States Olympic Committee (USOC).