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USA Triathlon Partners with Focal Point Sunglasses

March 28, 2008, 12 a.m. (ET)

COLORADO SPRINGS, Colo. (March 28 2008) – USA Triathlon has added Focal Point Sunglasses – a preferred dealer of current USAT partner Rudy Project – as a corporate partner for 2008.

As part of the agreement Focal Point will offer USAT members expert guidance in the selection and purchase of prescription and non-prescription Rudy Project sunglasses.

Be sure to mention USAT to receive special consideration. Call: 1-800-640-1456, M-F 9-5 EST,  or e-mail:

“This partnership brings together three entities who are dedicated to providing the very best in product and service to multisport athletes,” said Tim Yount, USAT senior vice president of marketing and communications. “Integrating prescription lenses directly into performance shades is a valuable and technical innovation. With Focal Point, Rudy Project customers are assured that they will have absolutely the correct prescription in their Rudy Project shades every time.”

“The luxury of multiple choices in frame and lens design creates the need for optician and optometrist assistance in deciding what is best for your needs and/or your prescription,” said Raymond Jimison of Focal Point Sunglasses. “Rudy Project is a must-have for multisport athletes, and Focal Point will help you with the selection process.”

About Focal Point
Focal Point is a professional sunglass service and a Rudy Project dealer, providing expert information and guidance in the selection and purchase of quality prescription and non-prescription eyewear. Today’s technology has created a multitude of sophisticated choices in lenses and frames. The Focal Point staff is trained to assist customers in the selection process in helping to choose the appropriate frame and lens for any pursuit, including prescriptive and non-prescriptive needs.