USA Triathlon

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Every woman deserves to experience the power of multisport in her life because it isn’t just about testing our fitness, resilience and skills through swimming, biking and running. It’s also about harnessing the energy of like-minded people, all lining up at the start of a race to see what’s possible.

Victoria Brumfield, USA Triathlon, Chief of Staff and Chief of Business Development


The USA Triathlon Women’s Series aims to highlight prominent women’s-focused multisport events across the country. USA Triathlon supports women’s races across the country that give female athletes, beginner to advanced, a space to celebrate and engage with other women in the multisport community. The women’s series spans the multisport season and will feature women’s-focused events across the country. Race series participants will receive special USA Triathlon Women’s Series stickers, as well as recognition on and USA Triathlon’s social channels. Qualification is not required to participate in series events. 




The  USA Triathlon Women’s Series will feature a variety of different race distances and formats. These include Sprint- & Olympic-distance triathlons, aquabikes, aquathlon, duathlons, relay categories and more!






Women’s-focused events will be selected by the USA Triathlon Women's Committee to be part of the series. We do not want to be exclusive to any women’s events, so we will accept all-women’s events if they apply and meet the selection criteria. To be a part of the series, the events must meet the following criteria:

- Women’s-focused event (not just a specific women’s-only wave)

- Must be beginner-friendly

- Must be a USA Triathlon Sanctioned Event for at least two years

- If there is an open water swim competition, swim buddies for first-time athletes should be offered

- Hosting a pre-event clinic for first time athletes is required*

- Hosting a Splash & Dash Youth Series event for athletes ages 7 to 15 is highly encouraged

- Maximum $50 entry fee for athletes  ages 19 and younger is recommended


*If you were not planning on hosting a pre-event clinic, USA Triathlon will help to connect you with a USA Triathlon Certified Coach to host the clinic at your event weekend


Selection Committee: USA Triathlon Women’s Committee 





RFP Submission Window Opens: July 1, 2022

RFP Submission Window Closes: August 30, 2022

Series Events Notified and Announced: November 2022





Events accepted into the 2023 USA Triathlon Women's Series will receive the following:

- Consistent email inclusion through dedicated geo-targeted sends and newsletter inclusion 

  - Consistent social campaign

  - Denote Women’s Series races in 2023 Race Guide (published in Jan./Feb. issue of USA Triathlon Magazine along with a digital PDF version) and on 

  - Potential tie-in to content series: USA Triathlon Foundation Powerful Women in Multisport 

  - Safe Space Happy Hour with Women’s Committee/coaches – a platform for women to ask questions they would not feel comfortable asking outside of a group of women

- Provide a women’s-specific training plan for each event in the series written by a USA Triathlon Certified Coach (for women, created by women)

  - Homepage placement on for two months

- Inclusion in email newsletters to more than 400,000 athletes

- Inclusion in USA Triathlon’s $100,000 investment in Google Ads

  - Inclusion in one (1) targeted Multisport Zone email (mutually agreed upon dates) to a segmented audience (typically within a certain mile radius of the event)

- One (1) post per month leading up to the event (mutually agreed upon dates) promoting mutually agreed upon topic (building excitement, throwback, registration milestone, etc.)

- One (1) dedicated social post the week of the event 

  - Opportunity to host a “Swim, Spin and Sip” virtual town hall with a USA Triathlon Certified Coach and event race director

- Inclusion in one (1) weekly Weekend Notebook article posted on and shared via USA Triathlon social channels 

- One (1) dedicated social posts within two weeks of event promoting the results





The season-long Series points system will be awarded based off of participation across different Women’s Series events, as well as individual participation at each event. Points throughout the season will be calculated by USA Triathlon Rankings Team after each event, and be kept on a leaderboard on the USA Triathlon Women’s Series landing page on


Participation Points:

For each Women’s Series event you participate in you will receive 10 points 


Performance Points: 
1st place in age group = 10 points

2nd place in age group = 9 points

3rd place in age group = 8 points

4th place in age group = 7 Points

5th-10th place in age group = 5 points


Incentives for Earning Points:

30-50 points = USA Triathlon Women’s Series engraved tumbler

51-79 points = USA Triathlon Women’s Series engraved tumbler & USA Triathlon Women’s Series Enthusiast Award, free USA Triathlon Annual Membership

80+ Points  = USA Triathlon Women’s Series engraved tumbler & USA Triathlon Women’s Series Enthusiast Award, USA Triathlon Women’s Series custom gear & dedicated social media post highlighting each athlete, free USA Triathlon Lifetime Membership

*Exact awards subject to change