Webinar: Using Athlete Feedback to Build Your Brand

Oct. 16, 2014 3 p.m. (ET)


Topic: Using Athlete Feedback to Build Your Brand

Tempted to delete that email from an upset athlete? Shying away from upset athletes? Afraid of hearing complaints after working so hard to put on a great event?

More than ever, race events are expected to reflect best professional business practices and athletes expecting to be treated like A level customers. Most who are unhappy often will let you and your target audience know, creating havoc for your race event’s brand. However, chaptalizing on audience feedback, when filtered correctly to create an actionable, innovative strategy, can offer a golden opportunity to help make your event better than ever!

In this webinar from experienced race director Ann Vidro, you’ll gain:

  • Techniques to actively listen to feedback (the good and the not so good) and create action-oriented strategy to create an even better event
  • Tools and processes for athlete feedback
  • Best practices in analyzing and determining what you should implement and how
  • Recognizing and avoiding common complaints before they happen

Purchase this archived webinar here.

Ann Vidro

Ann is a race director, business owner and CPA.

Her and her husband, Andy, own Tris4Health and organize two of the largest triathlons in Michigan - the Grand Rapids Triathlon and MI Titanium. The Grand Rapids Triathlon was chosen to host the USAT Long Course National Championships in 2014.

She also owns her owning branding company – Creative Studio Promotions, Directs the Priority Health Champions a group of 250 athletes at all skill levels and sits on the alumni board at Davenport University.

Previously, Ann held the position of Vice President of Operations for a wholesale/distribution company, Operations Manager of a regional CPA firm and CFO of North American Operations for an international manufacturing plant.

When she is not busy with one of her projects above, she also enjoys traveling and participating in triathlons across the US!

Entry Fee: $14.99 USAT Member or Race Director (0 CEU); $24.99 USAT Certified Race Director (1 CEU); $29.99 Non-USAT Members (0 CEU)