About the Certified Multisport Retail Program

Are you the owner or manager of a running, bike or multisport shop that is looking to reach multisport athletes? Multisport has seen unprecedented growth across the country in recent years and USA Triathlon has sustained a consistent growth pattern for the last two decades. Our membership base of more than 400,000 includes athletes, race directors, coaches, clubs, officials and fans. In addition to serving our members, the number of sanctioned events continues to rise each year, offering more opportunity for interested stakeholders to get involved with the multisport lifestyle.

Did you know that the median household income of USA Triathlon members is $134,000 and over $3.4 billion is spent on triathlon-related goods and services annually by our membership? In addition, members say they are 86% more likely to purchase a product if it is endorsed by USA Triathlon and 67% of our membership considers themselves business leaders within their respective communities. 

You can take advantage of the increasing interest in triathlon and this attractive customer demographic by becoming a USA Triathlon Certified Multisport Retailer (CMR). The unique position provided by this program will allow you to increase your customer base and your bottom line through association with USA Triathlon. Putting yourself on the map with our members who love to swim, bike, run, and ski (yes, winter triathlon is growing too!), will surely give you a leg up in the market place.
Program Benefits:
  • Listed as Certified Multisport Retailer on www.usatriathlon.org with a link to your website
  • Listed annually as a Certified Multisport Retailer in USA Triathlon Magazine
  • Receive a Certified Multisport Retailer logo for use on emails, website, letterhead, etc.
  • Receive a Certified Multisport Retailer window decal
  • Opportunity to be featured as the “CMR of the Quarter” on www.usatriathlon.org
  • Connect with USA Triathlon’s partners who offer the best multisport products in the industry

Program Requirements:
  • Sponsor at least one (1) USA Triathlon-sanctioned event per year
  • Provide at least two (2) beginner clinics per year
  • Have a USA Triathlon-Certified Coach formally affiliated with the shop
  • Be an authorized dealer of at least one (1) USA Triathlon-sponsored product
  • Post the Certified Multisport Retailer logo on your website
  • Display a USA Triathlon marketing  kit prominently in store
  • Provide a 10% discount to USA Triathlon members
  • Provide bike fit analysis for shops that sell bike
  • Provide gait analysis for shops that sell running shoes

Click here to view Current Certified Multisport Retailers


If you are interested in getting in on the ground floor of this innovative program, click here to download the application. Email completed applications to madison.anderson@usatriathlon.org or fax to 719-597-2121.

Certified Multisport Retailer of the Quarter

Nominate your shop qualify for the “CMR of the Quarter!”

  • Simply tell us about your shop! Are you a sponsor of a local charity or hosting a clinic soon? We would love to hear about it! Send us a short story and pictures of a recent clinic or event held at your shop to madison.anderson@usatriathlon.org.  


  • Encourage customers to tell us about their experience and nominate your shop for the “CMR of the Quarter.” Customers can nominate you in the comments section at the bottom of this page!


USA Triathlon Certified Multisport Retailer List

Store Website Phone City, State Zip Code


Bicycle Cove www.bicycle-cove.com 256.533.2300 Huntsville
Bike Link of Hoover www.bikelinkbham.com 205.985.0001 Hoover
Pro Cycle and Triathlon www.procycleandtri.com 251.929.7060 Fairhope


Destination Kona Triathlon Store www.dktristore.com 602.999.3033 Scottsdale
Triple Sports Triathlon Co. www.triplesportsonline.com 480.994.1174 Scottsdale
TriSports  www.trisports.com   888.293.3934 Tucson


Hazard's Cyclesport www.hazardscyclesport.com 805.966.3787 Santa Barbara
Hypercat Racing www.hypercat.com 805.477.0353 Ventura
Nytro Multisport www.nytro.com 760.632.0006 Encinitas
Rocklin Endurance Sports www.rocklinendurancesports.com 916.259-2820 Rocklin
Triathlon LAB www.triathlonlab.com 310.374.9100 Redondo Beach
Tri-Zone www.tri-zone.com 562.493.5880 Los Alamitos


KompetitiveEdge www.kompetitiveedge.com 303.468.1067 Sheridan
TriBella www.tribellas.com 303.495.2477 Denver


Tri & Cycle Greenwich www.trincycle.com 203.990.0028 Old Greenwich
Tri & Cycle Westport www.trincycle.com 203.557.8004 Westport


Rehoboth Beach Sports www.rehobothbeachsports.com 302.727.5690 Rehoboth Beach


Potomac River Running, Inc.- Cleveland Park www.potomacriverrunning.com 202.393.8500 Washington


Clever Training www.clevertraining.com 800.577.8538 Indian Rocks Beach
Mack Cycle and Fitness www.mackcycleandfitness.com 305.661.8363 Miami
The Runner's Edge www.runnersedgeboca.com 561.361.1950 Boca Raton
Running Zone, Inc. www.runningzone.com 321.751.8890 Melbourne
Tri Authority Corporation www.triauthority.com 239.281.6778 Fort Myers
Tri Jungle www.trijungle.com 305.460.9980 Miami
Outspokin Bicycles www.outspokin.net 727.723.2453 Clearwater
Outspokin Bicycles www.outspokin.net 813.831.1414 Tampa
Out-Spoke'N Bikes www.outspokenbikes.com
Lake Mary


all3sports.com Retail Store www.all3sports.com 770.587.9944 Atlanta
Cadence Bikes & Multisport, LLC www.teamcadence.com 404.252.2453 Atlanta
Podium Multisport, LLC www.goteampodium.com 404.892.3400 Atlanta
PTS Sports
Roswell Bicycles, Inc. www.roswellbicycles.com 770.642.4057 Roswell


Element Multisport- Chicago www.elementmultisport.com 773.529.4874 Chicago
Element Multisport- Oak Park www.elementmultisport.com 708.948.7579 Oak Park
Geneva Running Outfitters www.genevarunningoutfitters.com 331.248.0221 Geneva
Get a Grip Cycles Pro Studio www.getagripcycles.com 773.427.4747 Chicago
Get a Grip Cycles Fit Studio www.getagripcycles.com 312.627.1701 Chicago
Naperville Running Company www.runningcompany.com 630.357.1900 Naperville
Running Away Multisport- Deerfield www.runningawaymultisport.com 847.945.2929 Deerfield


The Runner's Forum Avon www.runnersforum.com 317.272.7463 Avon
The Runner's Forum Carmel www.runnersforum.com 317.844.1558 Carmel
The Runner's Forum Downtown Indianapolis www.runnersforum.com 317.955.7463 Indianapolis
The Runner's Forum Fishers www.runnersforum.com 317.773.7108 Fishers
The Runner's Forum Greenwood
www.runnersforum.com  317.865.7463
Spin Zone Cycling www.spinzonecycling.com 574.243.4994 Granger


Kyle's Bikes/DiscountTriSupply.com www.discounttrisupply.com 515.963.2445 Ankeny


Swim Bike Run of Kentucky www.swimbikerunofkentucky.com 859.455.3384 Lexington
VO2 Multisport www.vo2-multisport.com 502.290.7433 Louisville


Bike Doctor Arnold www.bikedoctorarnold.com 410.544.3532 Arnold
Parvilla Cycle & Multisport www.parvillacycles.com 443.949.7130 Edgewater
TriCycle and Run
www.tricycleandrun.com/  410.745.2836
St. Michaels


Fast Splits www.fastsplits.com 781.449.4900 Needham
Fit Werx 2 www.fitwerx.com 978.532.7348 Peabody


Running Fit- 4th & Liberty www.runningfit.com 734.769.5016 Ann Arbor
Running Fit- Ann Arbor East www.runningfit.com 734.548.6299 Ann Arbor
Running Fit- Northville www.runningfit.com 248.380.3338 Northville
Running Fit- Novi Town Center www.runningfit.com 248.347.4949 Novi
Running Fit- Traverse City www.runningfit.com 231.933.9242 Traverse City - South Airport Road
Running Fit- Traverse City www.runningfit.com 231.932.5401 Traverse City - East Front Street
Running Fit- West Bloomfield www.runningfit.com 248.626.5451 West Bloomfield
Running Fit- World Headquarters www.runningfit.com 734.929.9022 Ann Arbor


The Red Bicycle Studio www.rideredbicycles.com 732.933.3860 Red Bank
Starting Line Sports www.startinglinesports.com 973.822.1057 Madison


Hawk's Tri-Cycle www.hawkstricycle.com 505.792.1474 Albuquerque
Sport Systems www.nmsportsystems.com 505.837.9400 Albuquerque


Brickwell Cycling and Multisport- Great Neck www.brickwell.com 516.482.1193 Great Neck
Brickwell Cycling and Multisport- Manhasset www.brickwell.com 516.439.5553 Manhasset
Brickwell Cycling and Multisport- Syosset www.brickwell.com 516.558.7841 Syosset
Runner's Edge www.runnersedgeny.com 516.420.7963 Farmingdale
Sunrise Tri www.sunrisetri.com 631.587.6200 West Babylon
Syracuse Bicycle www.syracusebicycle.com 315.446.6816 Syracuse


Inside Out Sports- Cary www.insideoutsports.com 919.466.0101 Cary
Inside Out Sports- Charlotte www.insideoutsports.com 704.333.8331 Charlotte
Inside Out Sports- Raleigh www.insideoutsports.com 919.861.9903 Raleigh


Bike Authority www.bikeauthority.com 440.546.9966 Broadview Hts.


Schlegel Bicycles www.schlegelbicycles.com 405.232.4042 Oklahoma City


Athletes Lounge www.athleteslounge.com 503.477.5906 Portland


Breakaway Bikes www.breakawaybikes.com 215.568.6002 Philadelphia
Keswick Cycle- Glenside www.keswickcycle.com 215.885.7433 Glenside
Keswick Cycle- Philadelphia www.keswickcycle.com 215.387.7433 Philadelphia
Mojo Running  www.mojorunningpittsburgh.com 724.772.2808 Seven Fields


On On Tri, Inc www.onontri.com 843.295.9565 Hilton Head Island


R.B.'s Cyclery www.rbscyclery.com 615.567.6633 Brentwood


Bay Area Bike & Tri
Corpus Christi
Jack & Adam's Bicycles LLC www.jackandadams.com 512.472.5646 Austin
Playtri Dallas www.playtri.com 214.370.9010 Dallas
Playtri McKinney www.playtri.com 469.342.6776 McKinney
Swim Bike Run of Victoria www.swimbikerunaustralia.com.au 03.9533.7822 Victoria
Tru Tri Sports
www.trutrisports.com 281.758.2399


Potomac River Running, Inc.- Arlington www.potomacriverrunning.com 703.243.2332 Arlington
Potomac River Running, Inc.- Ashburn www.potomacriverrunning.com 703.729.0133 Ashburn
Potomac River Running, Inc.- Burke www.potomacriverrunning.com 703.978.0500 Burke
Potomac River Running, Inc.- Fairfax www.potomacriverrunning.com 703.988.9700 Fairfax
Potomac River Running, Inc.- Leesburg www.potomacriverrunning.com 571.916.0302 Leesburg
Potomac River Running, Inc.- Reston www.potomacriverrunning.com 703.689.0999 Reston
Potomac River Running, Inc.- Tysons www.potomacriverrunning.com 703.790.3338 Falls Church
Riptide Swin & Tri www.riptideswimandtri.com 703.753.5111 Gainsville
Sportfit Lab www.sportfitconsulting.com 703.435.5537 Herndon


Fit Werx www.fitwerx.com 802.496.7570 Waitsfield


Northwest Tri & Bike


Endurance House www.endurancehousemadison.com 608.441.9084 Madison
Endurance House www.endurancehousemiddleton.com 608.836.9084 Middleton