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USA Softball partners with DICK'S Sporting Goods and GameChanger in multiyear deal

Feb. 16, 2023, 12:12 p.m. (ET)

OKLAHOMA CITY – USA Softball, the National Governing Body of Softball in the United States, announced today a dual partnership with DICK’S Sporting Goods and GameChanger, effective now through Nov. 30, 2025. Acquired by DICK’S Sporting Goods in 2016, GameChanger has grown to become the leader in digital scorekeeping and video streaming while DICK’S remains atop the sporting goods industry with a focused intention of growing the game of softball across the globe.


“This partnership with DICK’S Sporting Goods and GameChanger is huge for both our sport and our organization,” said USA Softball Chief Executive Officer (CEO), Craig Cress. “As leaders in their respective industries, both companies will provide us with the tools and resources to help expand our game in a variety of different ways. From the grassroots level to the High Performance Program and all our National Teams, this partnership provides opportunities for those involved in USA Softball across all levels.”


Included in the partnership, DICK’S has been named the exclusive Sporting Goods Retailer of USA Softball while GameChanger continues as the exclusive scorekeeping and stats provider for the organization. In a non-exclusive agreement, GameChanger will also serve as the preferred streaming platform with plans to stream the 2023 USA Softball Junior Olympic Cup and GOLD National Championships. Fans can utilize the new GameChanger app to access free live streaming along with automated highlight clips and a variety of other new benefits.


Additionally, DICK’S Sporting Goods will be the Presenting Sponsor of the HPP National Selection Event while local DICK’S reps will work with various USA Softball associations to support events in and around their communities in hopes to promote the sport and grow the game.


“Softball is currently one of the fastest growing sports in the country,” said Mark Rooks, Vice President, Category Marketing and Partnership at DICK’S Sporting Goods. “With this partnership, we are excited to play a role alongside USA Softball and GameChanger in continuing to grow the game across all levels while helping bring fans closer to the players, teams and sport they love.”


Media Contact:

USA Softball Director of Marketing, Dre McKee:

DICK’S Sporting Goods:


About DICK'S Sporting Goods:
DICK'S Sporting Goods (NYSE: DKS) creates confidence and excitement by personally equipping all athletes to achieve their dreams. Founded in 1948 and headquartered in Pittsburgh, the leading omnichannel retailer serves athletes and outdoor enthusiasts in more than 850 DICK'S Sporting Goods, Golf Galaxy, Field & Stream, Public Lands, Going Going Gone! and Warehouse Sale stores, online, and through the DICK'S mobile app. DICK'S also owns and operates DICK'S House of Sport and Golf Galaxy Performance Center, as well as GameChanger, a youth sports mobile app for scheduling, communications, live scorekeeping and video streaming.


Driven by its belief that sports make people better, DICK'S has been a longtime champion for youth sports and, together with its Foundation, has donated millions of dollars to support under-resourced teams and athletes through the Sports Matter program and other community-based initiatives. Additional information about DICK'S business, corporate giving, sustainability efforts and employment opportunities can be found on and on FacebookTwitter and Instagram.


About GameChanger:

GameChanger empowers athletes, coaches, and families to stay connected through live streaming, scorekeeping, team management tools and developmental resources. Available on iOS, Android, and the web, GameChanger covers over four million games and over 550,000 teams a year. The live streaming and team management technology is available for all youth sports, with deep stats and scorekeeping capability for baseball, softball and basketball. GameChanger is based in New York City and is owned and operated by DICK’S Sporting Goods.