USA Softball News USA Softball renews ...

USA Softball renews partnership with Franklin Sports

Sept. 15, 2022, 3:30 p.m. (ET)

OKLAHOMA CITY – USA Softball, the National Governing Body of Softball in the United States, is proud to renew a three-year partnership with Franklin Sports as the Official Batting Glove of USA Softball and sponsor of the USA Softball National Team Programs while also adding bat bags to the contract as a non-exclusive category.

“We are excited to continue our partnership with Franklin Sports and build upon the relationship we have created thus far,”said USA Softball Chief Executive Officer (CEO), Craig Cress. “Over the years, we have seen Franklin’s top-notch USA Softball branded products dominate the sporting goods industry across all levels. We are eager to continue our work with this great company as we strive to provide softball athletes across the U.S. with the best gear in the game.”

A leader in the sporting goods industry, the Massachusetts-based company was founded in 1946 and has worked with some of the most elite athletes in sports. After breaking into and dominating the batting glove market in 1982, Franklin has since expanded their product line to offer a variety of equipment, including batting and fielding gloves, training products, bats and more.

“We are thrilled to continue our relationship with USA Softball after three years of true partnership,” said President of Franklin Sports, Adam Franklin. “We are proud to be a part of the work USA Softball is doing to create more opportunities to play ‘our’ sport. This partnership aligns perfectly with Franklin’s continued expansion within softball; and we remain committed to bringing the best batting glove products to the market.”

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