OKLAHOMA CITY – USA Softball, the National Governing Body of Softball in the United States, revealed today that Big League Chew® (BLC) has been named the Official Gum of the USA Softball Hall of Fame Complex. Exclusive in its category, BLC pouches will be sold at all events held at the Softball Capital of the World® throughout the 2022 season. Additionally, USA Softball will promote Big League Chew® across various digital media platforms to engage with fans and show off their favorite flavors of gum.
“USA Softball is thrilled to welcome Big League Chew as a sponsor for the Hall of Fame Complex here in Oklahoma City,” said USA Softball Chief Executive Officer (CEO), Craig Cress. “Big League Chew has been supportive of our Women’s National Team program by creating a custom BLC pouch after the team’s silver medal finish in the 2020 Tokyo Olympics and extended their support of our sport with the launch of the “Slammin Strawberry” flavor featuring a softball player on the package. We are excited to continue this relationship and look forward to bringing this classic gum to all teams and fans who visit the Softball Capital of the World® this year.”
Founded in 1980, Big League Chew began as a simple idea for a fun, new type of bubble gum. The shredded gum in a pouch quickly became a hit and grew to be an iconic brand, selling over 900 million pouches worldwide since its start. Big League Chew provides customers with a variety of different flavors to choose from, including the classic “Outta’ Here Original” as well as “Ground Ball Grape”, Swingin’ Sour Apple”, “Slammin’ Strawberry”, and “Big Rally Blue Raspberry”.
In addition to the original bubble gum in a pouch, BLC has expanded their product selection to include gumballs coming in various packaging options such as the 80ct Team Rally buckets, and novelty baseballs and bats filled with gumballs. Customers also have the option of sending a photo to “My Big League Chew” to order personalized packaging with their photo printed on the pouch.
“We are over the moon to partner with the premier women’s softball organization in the United States,” said inventor and Owner of Big League Chew, Rob Nelson. “We know girls love BLC, but the response from the softball community about the softball player pouch exceeded our expectations.”
For BLC media requests, please contact Nicole Durante at Nicole@MaroonPR.com, or by phone at (443) 960-1819. For more information on USA Softball partnerships, please contact USA Softball Director of Marketing and Communications, Dre McKee at firstname.lastname@example.org, or by phone at (405) 425-3463.
To learn more about Big League Chew, visit BigLeagueChew.com or follow BLC on Twitter, Facebook, Tik Tok or Instagram.
About Big League Chew
Sitting in a bullpen in Oregon in the summer of 1977, Portland Maverick lefthander Rob Nelson came up with an idea that has had a lasting impact on the game of baseball: shredded bubble gum in a stay-fresh pouch. Since hitting the shelves in 1980, Big League Chew has sold more than 900 million pouches and is designated as the “Hall of Fame Bubble Gum” by the National Baseball Hall of Fame & Museum.
Big League Chew is proudly made in the USA by Ford Gum, a leading U.S. manufacturer of retail confectionery and gift products, private label gum, and bulk vending confections and toys including Jelly Belly sugar-free, Smarties gum and candy, WARHEADS gum and candy and Carousel gumball machines.
About USA Softball
USA Softball (USAS) is a 501(c)(3) not-for profit organization headquartered in Oklahoma City, Okla., and is designated as the National Governing Body (NGB) of Softball in the United States and a member of the United States Olympic & Paralympic Committee. One of the nation’s largest sports organizations, USAS sanctions competition through a network of Local Associations, which includes all 50 states and select metro associations. USAS is dedicated to providing people of all ages the opportunity to play the game they love at a variety of levels by offering recreational, league, tournament and competitive play for fast pitch, slow pitch and modified pitch. USAS annually conducts thousands of tournaments throughout the country including over 100 National Championships. The USAS umpire program is among the nation’s largest and are widely known as the best trained umpires in the game.
As the NGB for the sport of softball, USAS is responsible for training, equipping and promoting the six USA Softball National Teams that compete in events such as the Olympics, Pan American Games, World Championships and other international and domestic events. For more information on USAS, including its founding and history as the Amateur Softball Association of America (ASA), please visit, www.USASoftball.com.