OKLAHOMA CITY – USA Softball and DICK’S Sporting Goods announced today a sponsorship agreement in which the retailer will serve as the Official Sporting Goods Retailer of USA Softball. In addition to the multi-year partnership, DICK’S will also serve as the merchandise vendor for the “Stand Beside Her” tour, presented by Major League Baseball (MLB), which serves as the pre-Tokyo 2020 Olympic Games exhibition and training tour for the 2020 Women’s National Team (WNT).
“We are thrilled to have DICK’S Sporting Goods join the USA Softball family of partners,” said USA Softball Chief Executive Officer (CEO), Craig Cress. “DICK’S is a known leader in the sporting goods retail industry with competitive prices, and with stores nation-wide, our members will have the opportunity to find competitively-priced equipment and apparel. It is especially exciting to have DICK’S onboard as the licensed vendor for the ‘Stand Beside Her’ tour to provide top-of-the-line merchandise and souvenirs for fans while also standing alongside our Women’s National Team on their journey to the Tokyo 2020 Olympic Games. We look forward to growing this partnership and providing a variety of benefits for athletes within our grassroots programs.”
DICK'S is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. The Company operates more than 720 locations, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated teammates, in-store services and unique specialty shop-in-shops.
“We’re proud to support USA Softball and the US Women’s National Team as they prepare to represent our country this summer in Tokyo,” said Senior Vice President and Chief Marketing Officer for DICK’S Sporting Goods, Ed Plummer. “Our company has a long tradition of supporting amateur athletes and inspiring the next generation to play. Our ability to provide US Women’s National Team merchandise throughout the ‘Stand Beside Her’ tour will be a great way to connect young fans with the game they love and their heroes on the field.”
DICK’S will have a presence at each stop of the “Stand Beside Her” tour, presented by MLB, selling one-of-a-kind merchandise for fans. From officially licensed USA Softball and “Stand Beside Her” apparel to souvenirs, fans can proudly show off their support of the U.S. Olympic Softball Team and show that they stand beside HER.
About USA Softball
USA Softball (USAS) is a 501(c)(3) not-for profit organization headquartered in Oklahoma City, Okla., and is designated as the National Governing Body (NGB) of Softball in the United States and a member of the United States Olympic & Paralympic Committee. One of the nation’s largest sports organizations, USAS sanctions competition through a network of Local Associations, which includes all 50 states and select metro associations. USAS is dedicated to providing people of all ages the opportunity to play the game they love at a variety of levels by offering recreational, league, tournament and competitive play for fast pitch, slow pitch and modified pitch. USAS annually conducts thousands of tournaments throughout the country including over 100 National Championships. The USAS umpire program is among the nation’s largest and are widely known as the best trained umpires in the game.
As the NGB for the sport of softball, USAS is responsible for training, equipping and promoting the six USA Softball National Teams that compete in events such as the Olympics, Pan American Games, World Championships and other international and domestic events. For more information on USAS, including its founding and history as the Amateur Softball Association of America (ASA), please visit, www.USASoftball.com.
Founded in 1948, DICK'S Sporting Goods, Inc. is a leading omni-channel sporting goods retailer offering an extensive assortment of authentic, high-quality sports equipment, apparel, footwear and accessories. As of February 1, 2020, the Company operated 726 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthusiasts to achieve their personal best through a blend of dedicated teammates, in-store services and unique specialty shop-in-shops dedicated to Team Sports, Athletic Apparel, Golf, Lodge/Outdoor, Fitness and Footwear.
Headquartered in Pittsburgh, PA, DICK’S also owns and operates Golf Galaxy and Field & Stream specialty stores, as well as GameChanger, a youth sports mobile app for scheduling, communications and live scorekeeping. DICK'S offers its products through a content-rich eCommerce platform that is integrated with its store network and provides customers with the convenience and expertise of a 24-hour storefront. For more information, visit the Investor Relations page at dicks.com