USA Softball News BSN SPORTS opens USA...

BSN SPORTS opens USA Softball Team Shop as Official Licensee

Aug. 10, 2020, 9:26 a.m. (ET)

OKLAHOMA CITY –– USA Softball is proud to announce a one-year licensing agreement with BSN SPORTS, which tabs the company as an official licensee and apparel partner of USA Softball. 
“USA Softball is proud to add BSN SPORTS as a licensed vendor and partner,” said USA Softball Chief Executive Officer (CEO), Craig Cress. “By adding BSN SPORTS to our vendor list, our grassroots network will have access to exclusive pricing on merchandise and customized team gear. We look forward to working together with BSN SPORTS as we continue to promote USA Softball across the United States and enhance the benefits that our members receive.”

BSN SPORTS will offer its rewards program to USA Softball members nationwide through a BSN SPORTS-operated USA Softball Team Shop where fans can purchase and customize team branded, print-on-demand apparel and accessories.
“Through this partnership with USA Softball, our BSN SPORTS family is thrilled for the opportunity to continue generating support and excitement around women’s athletics,” said BSN SPORTS President, Terry Babilla. “This opportunity to outfit the organization’s athletes and fans alike throughout the preparation for the 2021 Tokyo Olympic Games is a central building block in our overall goal to propel and empower female athletes competing at the highest level. As an official licensed apparel partner of USA Softball, we look forward to providing best in class product selection to the organization’s members, while helping the sport flourish and lay the groundwork to bring softball into the 2028 Los Angeles Olympic Games.” 

About USA Softball
USA Softball (USAS) is a 501(c)(3) not-for profit organization headquartered in Oklahoma City, Okla., and is designated as the National Governing Body (NGB) of Softball in the United States and a member of the United States Olympic & Paralympic Committee. One of the nation’s largest sports organizations, USAS sanctions competition through a network of Local Associations, which includes all 50 states and select metro associations.  USAS is dedicated to providing people of all ages the opportunity to play the game they love at a variety of levels by offering recreational, league, tournament and competitive play for fast pitch, slow pitch and modified pitch.  USAS annually conducts thousands of tournaments throughout the country including over 100 National Championships.  The USAS umpire program is among the nation’s largest and are widely known as the best trained umpires in the game. 

As the NGB for the sport of softball, USAS is responsible for training, equipping and promoting the six USA Softball National Teams that compete in events such as the Olympics, Pan American Games, World Championships and other international and domestic events. For more information on USAS, including its founding and history as the Amateur Softball Association of America (ASA), please visit,

Dallas-based BSN SPORTS is the leading marketer, manufacturer and distributor of sporting goods apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 100,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms, BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS please visit