USA Luge USA Luge Names Dulut...

USA Luge Names Duluth Trading Co as Teams Off Sled Outfitter

By Sandy Caligiore | Nov. 16, 2017, 9:26 a.m. (ET)


LAKE PLACID, N.Y.— With approximately 85 days to the start of the Pyeongchang Winter Games, and only one month until the nomination of its Olympic team, USA Luge has announced a new five-year partnership with Duluth Trading Company.

The maker of ingenious workwear designed and tested by tradesmen, Duluth Trading will become the Official Off-Sled Outfitter of USA Luge athletes and staff.

Duluth Trading Company, headquartered in Belleville, Wisc., will provide USA Luge with the brand’s signature vests, pants, socks, boots and other cold-weather essentials. USA Luge racers will have access to a full complement of Duluth gear — everything to keep them warm, comfortable, and working hard in international competition.

“We are proud to have Duluth Trading on board as a sponsor of USA Luge, and we are excited about the future of our relationship,” said Gordy Sheer, USA Luge Director of Marketing and Sponsorships, and 1998 Olympic silver medalist. “American luge athletes and coaches spend long days in harsh, cold conditions to fine-tune technique and build better results. That’s why Duluth Trading makes a perfect team member. In addition to their highly-capable clothing, Duluth’s constantly working to fine-tune and improve everything they do.”

The USA Luge and Duluth Trading Company partnership will officially commence on November 17, 2017, just in time for the start of World Cup luge racing to qualify for the 2018 Winter Games in Pyeongchang. The “Official Off-Sled Outfitter” designation enables Duluth Trading Company to include USA Luge marks and logo in marketing, public relations and social media campaigns, and partner with USA Luge athletes at events.

“We’re excited to outfit USA Luge with the gear they need to get the job done,” said Stephanie Pugliese, President and Chief Executive Officer at Duluth Trading. “Duluth builds innovative  products for folks who value hardworking functionality and performance, so becoming the Official Off-Sled Outfitter of these world class athletes is a natural fit. We look forward to cheering on the team over the next five years.”

Team USA will be outfitted from head-to-toe in product designed to fight frosty temps, deliver superior functionality and facilitate freedom of movement. This includes:


Duluth will provide the women of USA Luge with the No YankÒ Tank, the brand’s wildly popular undershirt, that’s designed to stay put even while athletes are on-the-go between races. The men’s Alaskan Hardgear Wind-Resistant Boxer Briefs offer superior moisture wicking, an odor-fighting antimicrobial treatment, and an innovative wind-blocking front panel for keeping out the cold down below. All team members will be provided with Merino Wool Boot Socks that wick away sweat and control temperature to stay dry and cool under pressure.

(Pictured Above L-R): No Yank Tank; Alaskan Hardgear Wind-Resistant Boxer Briefs; Men’s 7-Year Heavyweight Merino Boot Socks; Women’s Merino Wool Boot Crew Socks


Women will be provided with Flexpedition Water Repellent Pants in Slim Leg and Boot Cut styles, which boast 4-way stretch fabric for flex and comfort, durable water-repellent finish, articulated knees and crouch panel for limitless mobility and a soft peached interior for next-to-skin comfort and warmth. For men, the Black Hills Water Repellent Cargo Pants also provide easy-moving comfort with four-way stretch and a water-repellent finish, Duluth’s Crouch Gusset® for comfort while crouching and stretching, a wrap-around thigh design made to eliminate chafing side seams, and a brushed inside for comfort and warmth.

(Pictured Above L-R): Women’s Flexpedition Boot Cut Water Repellent Pants; Men’s Black Hills Water Repellent Cargo Pants


For maximum warmth and extraordinary ease of movement, Duluth Trading will provide channel-quilted, polyfill-insulated vests to US Luge athletes and staff. The men’s Alaskan Hardgear Puffin Vest and women’s Brisktaker Vest feature a 100% nylon ripstop shell that is water-repellent and built to withstand the wear and tear of active athletes. Inside, the vests are packed with lightweight, down-alternative fill that’s crushable for easy storage on the road and provides superior warmth even when wet. Both the men’s and women’s vests feature two zippered pockets that can be used as storage or hand warmers before a big race.

(Pictured Above L-R): Men’s Alaskan Hardgear Puffin Vest; Women’s Brisktaker Vest




Featuring 100% waterproof and breathable DuluthDry® construction, the men’s Insulated Jackpine Hiker® Boots keep feet warm in even the coldest of temperatures. These boots feature a snow gaiter to lock out snow, oil-resistant sole for no-slip grip, toe and heel reinforcements and a contoured removable foot bed for all day comfort. For women, the Steel Creek® Ankle Boots are water resistant and treated with 3M Scotchgard to repel stains. They also feature an oil-resistant sole and lightweight, cushiony construction for extra comfort.


(Pictured Above L-R): Men’s Insulated Jackpine Hiker Boots, Women’s Steel Creek Ankle Boot


The team will be provided with a variety of products featuring the Duluth Trading Company logo, including Duluth’s legendary cure for plumber’s butt, the Longtail T® Shirt. Other logo products include Sweatshirts, Stocking Caps, and two styles of Ball Caps.

(Pictured Above L-R): Men’s Duluth Trading Logo Longtail T Shirt; Women’s Lightweight Longtail T Shirt with Logo; Men’s Fleece Logo Sweatshirt; Women’s Duluth Logo Sweatshirt; Stocking Hats; Duluth Trading Ball Caps


For more information on the Fastest Sport on Ice®, log on to

About Duluth Trading Co.: Founded in 1989 in Duluth, MN and now based in Belleville, WI, Duluth Trading offers high quality, solution-based casual wear, work wear and accessories for men and women who lead a hands-on lifestyle and who value a job well done. Products are sold exclusively through the company’s content-rich website, catalogs, and “store like no other” retail locations. Duluth Trading Company is committed to outstanding customer service backed by a “No Bull Guarantee.” To learn more, visit

About USA Luge: USA Luge is an Olympic class member organization of the United States Olympic Committee and is the National Governing Body (NGB) for the sport of luge in the United States. A not-for-profit organization, USA Luge - the official American representative to the International Luge Federation - is based in Lake Placid, New York, with a western office in Park City, Utah. Chartered in 1979 as a direct result of the Congressional Amateur Sports Act of 1978, USA Luge is responsible to recruit, prepare, train and equip the United States National Luge Team for international and Olympic competition, as well as promote the growth of the sport nationwide.