CryoMAX and USA Curling team up to bring curling to Frozen Fenway

Jan. 04, 2017, 3:29 p.m. (ET)

For Immediate Release

Jan. 4, 2017

CryoMAX® and USA Curling team up to bring curling to Frozen Fenway

(NORTH KINGSTOWN, RI) – Life Wear Technologies of North Kingstown, R.I., the manufacturer of CryoMAX® Cold Therapy 8-Hour Reusable Cold Packs, has teamed up with USA Curling to bring “Street Curling” to Frozen Fenway Jan. 7 and Jan. 14 in Boston.

Life Wear, an official sponsor of USA Curling, will host the CryoMAX Curling Zone during the Hockey East doubleheaders at Frozen Fenway 2017. The Curling Zone will be open to fans Jan. 7 from 12:30-7:30 p.m. and on Jan. 14 from 3-10 p.m.

Fans can try their hand at curling on a 32-foot simulated curling surface. Basic instruction will be provided by USA Curling staff, members of the Broomstones Curling Club of Wayland, Mass., and other local curlers. Participants will receive prizes, including CryoMAX Cold Packs and ThermalMAX® Long Lasting Heat Packs, for hitting the 2-foot ring, 4-foot ring and the Center of the House. Fans must have a ticket to the game to visit the CryoMAX Curling Zone. Tickets are available at www.redsox.com. Volunteer opportunities for USA Curling members are available as well. Click here.

“We want to thank the folks at CryoMAX and the Boston Red Sox for the opportunity to throw some stones at Frozen Fenway,” said Rick Patzke, Chief Executive Officer of USA Curling. “This is a great opportunity to expose Hockey East fans to the Olympic sport of curling. Who knows, maybe we’ll inspire some future Olympians.”

Life Wear Technologies, LLC, was established in 1974 as one of the original manufacturers of sports medicine products. After gaining notoriety as a leading innovator in the sporting goods arena, the company shifted its focus to the rapidly growing first aid and pharmacy market. In addition to the health supports, Life Wear Technologies began manufacturing elastic bandages, athletic tape and eventually hot & cold therapy products to become the first one-source solution for private label sports medicine products. Today, Life Wear Technologies is a leading supplier of both private label and branded sports medicine products sold in chain drug, food and mass merchant retailers.

For more information on Life Wear Technologies, go to www.lifeweartechnologies.com. To learn more about USA Curling, visit www.usacurl.org.

USA Curling is sponsored by AtomOS, Nike, Brooms Up Curling Supplies, CryoMAX 8-Hour Cold Pack, Sitrin, The RAM Restaurant & Brewery, BalancePlus, Brakebush, Jet Ice, Ki Mobility, and Skills.com, and is partnered with Laurie Artiss Ltd. – The Pin People, Hilton HHonors, United Airlines, 12th End Sports Network, and CurlingZone.

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For more information:

Stephen Turgeon, Turgeon Communications, 401-263-4667

Terry Davis, Director of Communications, terry.davis@usacurl.org, 608-338-9900 (mobile) or 715-344-1199, Ext. 202 (office).