(518) 523-1842, ext 106, email@example.com
For Immediate Release
October 31, 2008
U.S. Bobsled and Skeleton Federation Partners with Luminox Watch Company
LAKE PLACID, N.Y. -The U.S. Bobsled and Skeleton Federation (USBSF) proudly announces its partnership with Luminox Watch Company. The agreement between the USBSF and Luminox launched at the start of the current 2008-09 season, and will run until May 2011 - encompassing the 2010 Winter Olympic Games in Vancouver, Canada.
"Luminox is a brand that has made a name for itself by appealing to everyday people who enjoy living on the edge, give 100% at all times, and get the most out of life," said USBSF CEO, Darrin Steele. "This describes the USBSF and our athletes, so the partnership is a great fit."
Luminox will provide the USBSF World Cup team with watches made from sophisticated technology that creates durable timepieces to weather any conditions. An international success story, Luminox watches have been requested by and supplied to many Special Operative groups including the U.S. Navy SEALS, and is well known in the law enforcement and diving worlds, the rugged sports and outdoor arenas, and among pilots around the globe.
"We are very proud to have been selected by another elite group," said Barry Cohen, founder of Luminox. "[These athletes are] performing at the highest level in a sport requiring split second timing and decision making, where every little adjustment can result in a winning time."
Luminox's newest timepieces incorporate self-illuminating Luminox Light Technology wherein hour markers and hands are powered by tiny micro gaslights that provide superior visibility for more than 25 years in any light condition, even complete darkness. All Luminox watches are water and shock resistant, making them ideal for the athletes of the U.S. Bobsled and Skeleton team.
For additional information, please contact Amanda Bird, USBSF Marketing & Communications Manager, at (518) 523-1842, ext. 106, or firstname.lastname@example.org. For information on Luminox, please contact Roberta Naas, Luminox Director of Public Relations, at (973) 895-9147, or RNaas@verizon.net.
About the U.S. Bobsled and Skeleton Federation
The United States Bobsled and Skeleton Federation, based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. The USBSF would like to thank its sponsors, suppliers and contributors for their support: Allianz Life, Vilter Manufacturing, CW-X, KBC Helmets, Luminox Watch Company and ULU Boots. The USBSF would also like to thank the following sponsors and suppliers for their partner, the Bo-Dyn Bobsled Project: Whelen Engineering, PPG, Columbia Sportswear, JEGS Automotive, Lucas Oil, Mac Tools and Racing Electronics. For more information, please visit the USBSF website at http://bobsled.teamusa.org/.