Contact: Amanda Bird, USABS Marketing and Communications Director
(518) 354-2250, email@example.com
USA Bobsled/Skeleton and REIGN Total Body Fuel announce partnership through 2022
Lake Placid, N.Y. (June 2, 2021) – USA Bobsled/Skeleton (USABS) and REIGN Total Body Fuel announced today a partnership through March 2022. REIGN Total Body Fuel is an all-in-one fitness focused beverage, providing the perfect pre or post workout boost with zero sugar, zero calories, and zero artificial flavors or colors. Designed to assist you to refuel, refresh, and recover, each 16-ounce beverage contains 300mg of Natural Caffeine, BCAA’s, CoQ10 and Electrolytes.
“We are excited to welcome REIGN Total Body Fuel to the USA Bobsled/Skeleton family,” said Aron McGuire, USABS Chief Executive Officer. “Their partnership will provide support to athletes as they train for this upcoming season. We also look forward to collaborating with Reign on projects to raise awareness of the sports and our athletes.”
REIGN Total Body Fuel’s desire to inspire, motivate, and achieve align with the USABS’ mission of pursuing personal excellence and well-being and its vision to be the world leader in bobsled and skeleton on and off the track. REIGN Total Body Fuel will work with the team on promotional opportunities leading into next season.
“This is a proud moment for REIGN Total Body Fuel to become the exclusive energy drink partners of the USA Bobsled/Skeleton Team,” said Dan McHugh, REIGN Total Body Fuel Chief Marketing Officer. “Focused on performance and maximizing potential, REIGN is perfectly positioned to support our national team athletes in their quest to win gold.”
REIGN Total Body Fuel is available nationwide in 16 delicious flavors, including the 3 newest additions, Cherry Limeade, White Gummy Bear and Inferno Watermelon Warlord. Visit ReignBodyFuel.com and follow @ReignBodyFuel on Instagram, Facebook, and Twitter to join the movement!
About Monster Energy
Based in Corona, California, Monster Beverage Corporation is a holding company and conducts no operating business except through its consolidated subsidiaries. The Company’s subsidiaries develop and market energy drinks, including Monster Energy® energy drinks, Monster Energy Ultra® energy drinks, Monster MAXX® maximum strength energy drinks, Java Monster® non-carbonated coffee + energy drinks, Espresso Monster® non-carbonated espresso + energy drinks, Caffé Monster® non-carbonated energy coffee drinks, Monster Rehab® non-carbonated tea + energy drinks, Muscle Monster® non-carbonated energy shakes, Monster Hydro® non-carbonated refreshment + energy drinks, Monster HydroSport Super Fuel® non-carbonated advanced hydration + energy drinks, Monster Dragon Tea® non-carbonated energy teas, Reign Total Body Fuel® high performance energy drinks, Reign Inferno® thermogenic fuel high performance energy drinks, NOS® energy drinks, Full Throttle® energy drinks, Burn® energy drinks, Samurai® energy drinks, Relentless® energy drinks, Mother® energy drinks, Play® and Power Play® (stylized) energy drinks, BU® energy drinks, Nalu® energy drinks, BPM® energy drinks, Gladiator® energy drinks, Ultra Energy® energy drinks, Live+® energy drinks, Predator® energy drinks and Fury® energy drinks. For more information, visit www.monsterbevcorp.com
About USA Bobsled & Skeleton
USA Bobsled & Skeleton (USABS), based in Lake Placid, N.Y., is the national
governing body for the sports of bobsled and skeleton in the United States. For
more information, please visit the USABS website at www.usabs.com. Individuals
interested in becoming a bobsled or skeleton athlete can visit www.usabobsledskeleton.com.