USA Bobsled/Skeleton Features USA Bobsled/Skeleton...

USA Bobsled/Skeleton leadership finalizes strategic plan through 2026

Nov. 13, 2020, 3:12 p.m. (ET)

Contact: Amanda Bird, USABS Marketing and Communications Director 

(518) 354-2250,

USA Bobsled/Skeleton leadership finalizes strategic plan through 2026

Lake Placid, N.Y. (November 13, 2020)- USA Bobsled/Skeleton (USABS) leadership collaborated with stakeholders to update its strategic plan through 2026. As the team embarks on a season of unpredictability, the organization adheres to its mission and vision without fail and is led by its guiding principles and strategic plan.

“The strategic plan is athlete-centered and focuses on both performance and well-being,” said USABS CEO Aron McGuire. “We know where we want to be as an organization and now it’s a matter of getting there. I’m confident that we have the athletes, staff and coaches, along with key partners like the U.S. Olympic and Paralympic Committee, Utah Olympic Legacy Foundation, and New York State Olympic Regional Development Authority to achieve tremendous success.”

The mission of USABS is: “Empower United States athletes to achieve sustained competitive success in bobsled and skeleton and pursue personal excellence and well-being.” 

The vision: “Be the world leader in bobsled and skeleton both on and off the track.”


USABS is committed to prioritizing people, collaborating to innovate, and leading with passion and purpose in order to fulfill its mission, vision, and achieve its strategic priorities. To successfully advance its mission and vision while guided by these principles, USABS will focus its time, energy, and efforts in the following four key areas:


  • Athlete Development & Well-Being: Grow and sustain competitive talent to maximize athletes’ potential and overall well-being.

    USABS will focus on a recruitment and retention program to ensure talent depth, diversity, and a winning mindset. Coaches will articulate clear and equitable plans for athletes with sport specific development pathways. The organization will define health and safety resources, which includes injury awareness and prevention, and mental health. USABS will continue to leverage the use of data analytics to remain one of the top nations in technology and innovation. As athletes transition away from the sports, USABS will promote opportunities and programming for post-competitive careers.

  • Resource Growth & Sustainability: Increase revenue streams and resources to support strategic initiatives and build financial stability.

    USABS will identify innovative activation opportunities to engage both new and existing sponsors. In partnership with the USABS Foundation, the organization will grow private donor support. USABS will expand athlete resources and program development with strategic partnerships, and will explore new options to diversify revenue.

  • Organizational Effectiveness: Improve organizational capabilities by fostering a culture of belonging, improving overall business acumen, and supporting professional development.

    USABS will strengthen and sustain relationships with athletes through transparent, two-way communication, and continuous feedback in an athlete-centric culture. Business planning and implementation will be a priority for the organization. USABS will identify development opportunities for its team members to maximize impact, which includes coaching proficiency and performance management.

  • Sport Awareness & Continued Engagement: Drive excitement for sliding that celebrates diversity of the sport and generates lifelong connectedness.

    USABS will increase fan engagement through storytelling and interactive experiences that connect fans to the sports. The organization will create content and partnerships with existing and emerging broadcast platforms to increase viewership in the United States. USABS will provide training and development opportunities for athletes to transition their love of sliding into coaching and professional careers within the USABS family, and will enlist alumni to increase sport awareness and advocacy by serving as sport ambassadors.

“Our strategic planning process involved a broad cross section of stakeholders, including USABS athletes, coaches, staff, board members, foundation, and U.S. Olympic and Paralympic Committee staff,” said USABS Board of Directors Chair Bob Bergbauer. “We are excited about the vision, strategic priorities and goals we set for the 2020-2026 period and have already begun the planning and implementation steps needed to achieve our goals.”

Lauren Gibbs, a 2018 Olympic silver medalist in women’s bobsled with pilot Elana Meyers Taylor, participated in the planning process. She said this was the first opportunity she’s had “to get on the same page and collaborate to create a strategic plan.”

“As athletes we put all of our time and attention into being great and we deeply care about the success of this organization now and after we retire,” Gibbs said. “My hope is that my experiences and accomplishments in this sport will serve as an opportunity to help our organization grow and be the best in the world."

The mission, vision, and keys areas of focus are in place to support USA Bobsled/Skeleton athletes, and to put the team in the best possible position to medal in all disciplines in 2022 and 2026 in a safe and positive environment. 

Please contact USABS Marketing & Communications Director Amanda Bird at 518-354-2250, or, with media inquiries.


About USA Bobsled & Skeleton

USA Bobsled & Skeleton (USABS), based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. USABS would like to thank its sponsors, suppliers, and contributors for their support: BMW of North America, Under Armour, Omaze, Kampgrounds of America, Snap Fitness, Hammer Strength, and Boomerang Carnets. For more information, please visit the USABS website at