USA Bobsled/Skeleton Features Consultant Carlos Di...

Consultant Carlos Diggs Joins USBSF International Sponsorship Team

Sept. 10, 2012, 12:34 p.m. (ET)

Washington D.C. Consultant Carlos Diggs Joins USBSF International Sponsorship Team

Lake Placid, N.Y. (Sept. 10, 2012) — The United States Bobsled & Skeleton Federation (USBSF) announced today that Carlos Diggs has joined the team to lead international sponsorship sales. Diggs, a Washington, D.C. based opportunity development consultant/agent, is charged with securing additional sponsors for the next two World Cup seasons leading up to the 2014 Winter Olympic Games in Sochi, Russia.

Diggs will socialize the unique USBSF sponsorship opportunity with a select group of organizations that meet a specific set of criteria.

"I am grateful and honored to serve and advance USBSF’s amazing mission by representing the team and the United States in the global marketplace,” Diggs said. “My goal is to quickly free up both management and the athletes to focus on more strategic priorities that will maintain their focus on winning more medals."

He will promote USBSF’s ideals and passion for win-win partnerships. “I believe organizations that are committed to delivering increased shareholder value while achieving their corporate responsibility objectives of giving back to the community, are ideal partners,” Diggs said.

The U.S. is the reigning World Championship team after winning five medals, four of them gold, out of six events at the 2012 World Championships in Lake Placid, N.Y. The squad collected 86 medals during the 2011-2012 international competitive season, boasts 24 Olympic medals since 1928 (nine gold, eight silver, and seven bronze), and 56 World Cup victories since 1985 (19 gold, 16 silver, 21 bronze).

"We are extremely proud of our athletes and their drive to win,” said Darrin Steele, CEO of USBSF and two-time bobsled Olympian. “These athletes receive no financial support from our government, and they are able to train and successfully compete because of the generosity of USBSF and U.S. Olympic Committee sponsors."

The USBSF sponsorship program provides a unique, one-of-a-kind branding opportunity similar to that of the auto racing industry — but on a worldwide stage.

“The sports of bobsled and skeleton feature equipment that is ideal for displaying a brand,” said USBSF board member Don Schaaf.  “And what brand doesn’t look more fluid and exciting than when it’s wrapped around a sled exceeding 90 mph on a twisty track of ice? Add in the element of danger — overcome by sheer strength, skill and determination — and you have a story of triumph at every turn.”

Some of the unique benefits USBSF provides its sponsors are worldwide TV exposure: 700+ million audience per season, 2,241 total programs, 1,039 broadcast hours, 57.6 million international impressions per event, access to Olympic athletes, social media exposure, ‘green and clean’ and truly global exposure — supporting serious market penetration in Canada, Russia, South Korea, and Germany.

For more information on joining USBSF’s Sliding 2 Sochi program, contact Carlos Diggs, USA 1+ 202.756.2967 or cd@carlosdiggs.com. To learn more about USBSF, visit www.usbsf.com.  For media inquiries, please contact Amanda Bird, USBSF Marketing & Communications Director, at abird@usbsf.com, or at (518) 354-2250 begin_of_the_skype_highlightingend_of_the_skype_highlighting. 

About the U.S. Bobsled and Skeleton Federation
The United States Bobsled and Skeleton Federation, based in Lake Placid, N.Y., is the national governing body for the sports of bobsled and skeleton in the United States. The USBSF would like to thank its sponsors, suppliers and contributors for their support: BMW of North America, Under Armour, United States National Guard, Kampgrounds of America, Vivat!, Global Forwarding, KBC Helmets, Susan G. Komen for the Cure, Park City Lodging, Autism Speaks, EDAS/Ripxx, UberSense, Tesa Tape and Ferris Mfg. Corp. For more information, please visit the USBSF website at http://bobsled.teamusa.org

About C|D / Carlos Diggs

Carlos Diggs is an opportunity development consultancy and agency with 20 plus years of experience; delivering rainmaking solutions for an industry-diverse group of individuals and organizations. We are thought leaders, strategists, and opportunity development experts—true collaborators who care about client success. We help clients discover and navigate the paths of continuous growth. We specialize in working with individuals in traditional sales and non-sales roles. Offices based in Washington, D.C., www.carlosdiggs.com