Inspiring All Americans

As they represent their country in international competition, U.S. athletes’ determination and commitment to excellence on the field of play inspires all Americans. The members of Team USA also strive to conduct themselves with respect and benevolence off the field as ambassadors of the Olympic and Paralympic Movements. In an effort to help connect our athletes with their communities, the USOC invests in a number of engagement programs meant to educate, inspire and spread the magic of the Olympic Movement throughout the country. Outreach activities in the areas of communications, media and marketing also advance the values of Olympism in the U.S. The USOPF helps the USOC sustain existing communication and community outreach programs, while seeding investments in new programs. Collectively, these programs promote the Olympic Movement’s goal of building a peaceful and better world by educating youth through sport. 

Because of the broad platform and exposure of the Olympic and Paralympic Movements, the USOC and America’s athletes have the unique ability to reach thousands of youth, motivating them to be the best they can be through locally-based and consistent sport and education programs in their communities. Through these projects, including the USOC’s Team for Tomorrow initiative, the Team USA Ambassador Program and an annual Olympic Day, U.S. athletes have the opportunity to give back through a variety of social and civic causes.

Team for Tomorrow is a humanitarian program that provides a vehicle through which U.S. athletes offer assistance and support to those in need around the world. Through this initiative, athletes who embody the values of Olympism at the highest level engage with their communities through volunteerism, disaster recovery support, advocacy and youth interaction. First launched in 2008, this impactful program provides U.S. Olympians and Paralympians with an outlet to share their inspirational stories with the nation’s youngest generations while giving back to the communities that support them.
 
Recognized annually, Olympic Day is a celebration for youth around the world to observe the Olympic values of excellence, friendship and respect. Celebrated by millions of people in more than 160 countries, this event commemorates the birth of the modern Olympic Games and promotes fitness and well-being at the grassroots level. In 2013, more than 832 Olympic Day events were held nationwide with participation from more than 600 Olympians, Paralympians, coaches and hopefuls.

Finally, the Team USA Ambassador Program aims to introduce U.S. Olympians, Paralympians and hopefuls to the expectations, roles and responsibilities of representing the U.S. at the Olympic and Paralympic Games. This extensive athlete education program guides athletes through what it means to be an ambassador for their sports and country, how to embrace and maximize their positions as national role models, and how to approach the legacy and impact they hope to create. 

To date, more than 40 million Americans of all ages participate in health and wellness activities affiliated with members of the U.S. Olympic or Paralympic Movements. Each year, the USOC commits more than $3 million in direct funding to community- based organizations, and facilitates opportunities to connect these organizations with U.S. Olympic and Paralympic athletes.