Maloja Becomes Official Outfitter of U.S. Biathlon Team

By Bill Kellick | Sept. 05, 2018, 11:06 a.m. (ET)

NEW GLOUCESTER, Maine (September 5, 2018) – Known for its innovative apparel and use of high performance fabrics and technologies, Maloja signs a four-year agreement as the Official Outfitter of the U.S. Biathlon Team. Within this partnership, Maloja will provide the U.S. Biathlon team athletes custom race suits as well as training outfits, streetwear and accessories.

“We are very excited to partner with the U.S. Biathlon team and to be acknowledged for our high performance race wear and warm-ups,” said Peter Rauber, Maloja Design Director. “Our product design team pays attention to every detail to ensure fit, quality and performance are central to every product we make. From our extensive work with the German National Ski Mountaineering team as well as our own Pushbikers cycling team, we are always striving to push the envelope. We look forward to outfitting the team in the most advanced Nordic race gear.”

“Maloja’s high performance apparel is an ideal fit for our team,” said Max Cobb, U.S. Biathlon President & CEO. “Our team needs to trust and believe in our apparel, and we have chosen Maloja as our long-term partner based on their quality, style and performance attributes.”

The U.S. Biathlon will be outfitted in modern, lightweight racing suits with bonded and ultrasonically welded seams and laser-cut inserts. A full range of movement will be achieved by using four-way stretch, wind blocking fabrics and wicking materials. The suits will also have special reinforced shoulders and silicon patches to support rifle placement as well as reinforced knees and elbows to protect athletes in the prone shooting segment of the competitions. Throughout the partnership, Maloja will continue to work with the U.S. Biathlon athletes to adapt the designs for optimal performance.

In addition to the team race suits and uniforms, the partnership includes U.S. Biathlon merchandising of retail items made by Maloja to be sold at U.S. Biathlon events. Maloja will also design a junior race outfit that will be offered for sale to development level ski programs in the United States.

About Maloja

Maloja, pronounced "mah-low-yah", is a high performance apparel brand specializing in products for mountain sports enthusiasts. Named for the sleepy village and steep slopes of the Swiss Engadin, Maloja was founded with a mission of celebrating the outdoor experience and providing stylish yet functional gear well suited for mountain environments. Headquartered in Bavaria, Germany, the brand is currently distributed worldwide at outdoor specialty retailers and online in North America at www.malojaclothing.com. Warehouses located in California, British Columbia and Germany support retailers ensuring an efficient delivery of goods.

To view all current collections, brand stories, social and environmental initiatives, visit Maloja’s global site at www.maloja.de

Contact: Maloja Clothing GmbH, Bach 1, 83253 Rimsting, Germany, Phone: +49 8051 963 57-0, usa@malojaclothing.com & canada@malojaclothing.com Facebook & Instagram: @Malojaclothing

Maloja PR Contact: Kristin Hathaway, HFS Communications, kris@hfscommunications.com

About the U.S. Biathlon Association

The U.S. Biathlon Association (USBA) is the national governing body for the sport of biathlon in the United States and exists to support and encourage the development of biathlon and to prepare American athletes for international competition, including the Olympic Winter Games. Founded in 1980, USBA works with Biathlon Clubs and Regional Centers around the country to organize training and competition at the grass roots level and staffs and finances the US Biathlon Team, Development Team and Junior Team. For more information about US Biathlon, and live competition updates, please visit our website USBiathlon.org and follow the team on Twitter or Facebook.

U.S. Biathlon PR Contact: Bill Kellick, U.S. Biathlon, bill.kellick@usbiathlon.org