About

 

The Team USA Athlete Marketing Platform, launching as a pilot in 2021, is an innovative, athletes-first program designed to expand, streamline and elevate marketing opportunities and earning potential for U.S. Olympic and Paralympic athletes. Created in cooperation with athletes and National Governing Bodies, the opt-in platform is the first of its kind and places Team USA sponsors and licensees directly at athletes’ fingertips via an app and online, providing athletes with opportunities to elevate their voice and personal brand. The platform will continue to evolve and improve based on athlete input and experience over time.

AMP expands the possibilities for branding collaborations that may otherwise be out of reach. It is optional and allows Team USA athletes the flexibility to opt out of brands and categories to protect individual or sport-specific endorsement deals. Powered by turnkey, mobile-friendly technology, the platform offers a custom solution that will reimagine and expand athlete sponsorship and earning opportunities within the Olympic and Paralympic ecosystem, both today and for future generations of Team USA.

In addition to commercial use, the United States Olympic & Paralympic Committee and LA28 will utilize the platform to engage athletes in social, branding and fundraising opportunities to drive awareness for Team USA. The USOPC will also provide athletes brand education and development opportunities. 

In 2021, eligible athletes will be invited to participate as product testers of the new platform, allowing athletes who opt-in opportunities to earn incremental dollars between March 2021-March 2022.

 

How It Works

AMP provides expanded earning opportunities to more Team USA athletes in three ways – including:
  1. A guaranteed base payment for group marketing rights
  2. New revenue streams such as royalty fees for consumer products through licensed merchandise
  3. Potential for incremental revenue via individual marketing deals
Based on the criteria, athletes can be eligible for:
  1. The full AMP pilot program - including group, licensing and individual marketing opportunities, OR
  2. Individual marketing opportunities. 

Athletes earn a base payment of $1,250, split into two equal installments, for group marketing rights for the one-year pilot.

As part of this group marketing model, Team USA partners can use the name, image, and/or likeness of a minimum of three athletes in a group to show their support of Team USA. All athletes shown must be from different NGBs and shown collectively as Team USA. This model uses athletes’ existing name, image and likeness, and does not require additional time or commitment from the athlete beyond a potential initial photo shoot (where existing imagery may not exist).


ATHLETE PARTICIPATION PROCESS:

  1. Eligible athletes are invited to opt in (March  2021)
  2. Athletes complete profile and contract, with opportunity to opt out of specific categories where they may have existing endorsement deals or personal conflicts, or, if they choose, where their NGB has a conflicting sponsor
  3. Athletes can pre-approve imagery (where such imagery exists)
  4. The base payment of $1,250  for one year of group marketing rights for the pilot program will be paid in two payments, on or before May 15, 2021 and within 30 days of the completion of an athlete's respective Games. Assuming the athlete maintains eligibility in the platform through the term, the athlete will receive both portions of their payment regardless of athlete use in creative materials and/or qualifying for the Games.
  5. Athletes will be notified of brand interest and use of imagery in any group marketing application
  6. Athletes will have the ability to modify their profile and availability throughout the pilot

 Athletes earn royalty fee sharing.

Athletes participating in group marketing may also opt in to licensed merchandise opportunities to earn additional funding when fans purchase official Team USA merchandise that features their name, image, or likeness.  Athletes will receive a royalty for their name or likeness.

Athletes can earn incremental revenue through endorsement deals with Team USA  brands and organizations.

Athletes can connect with Team USA brands, organizations and other partners for marketing opportunities. AMP makes the connection, and the athlete negotiates the payment and terms. Unlike the group model, individual marketing opportunities require additional time from the athlete. 


ATHLETE PARTICIPATION PROCESS:

  1. Eligible athletes are invited to opt in on a rolling basis (beginning March 2021)
  2. Athletes complete profile and contract, with opportunity to opt out of specific categories where they may have existing endorsement deals or personal conflicts, or, if they choose, where their NGB has a conflicting sponsor
  3. Ongoing opportunities to connect directly with Team USA organizations and partners for individual endorsement deals and marketing opportunities
  4. Athletes will have the ability to modify their profile and availability throughout the pilot

Make The Best Decision For You

As you consider your option to enroll, we want to be sure you have all the information you need to make an informed decision. Follow this checklist to learn more and determine if this program is a good fit for you. Reach out to athlete.marketing@usopc.org or schedule a 1:1 call to learn more.

Understand the program 

Review the AMP Guidelines and frequently asked questions to understand the program components. You are in control of your story with AMP.

Connect with your NGB 

Work with your NGB to understand your responsibilities, and the full scope of support you receive. 

Chat with your support team

If you’re unsure if the AMP program is right for you, we recommend you consult with your agent, a parent or trusted independent advisor such as the Office of the Athlete Ombuds.

If you have an agent, please work with them to discuss if and how your agent may help support in managing your AMP account.

Review all current contracts

AMP is completely optional and allows you the flexibility to opt out of brands and categories to protect your individual or sport-specific endorsement deals. However, please gather and review all of your current contracts before enrolling. 

Review the AMP Athlete Agreement and contract summary to understand what you are signing.

Consider your brand

Think about how you want to represent yourself, and the brands and causes you care about.

Understand the categories and brands that will be part of the platform and what opportunities you are interested in. Once enrolled in AMP, you will have the ability to choose the brands you are open to work with.

Prepare & Enroll

Learn how the enrollment process will work and what information you will need. Check out the step-by-step instructions and this enrollment how-to video tutorial.