The Next Olympic Hopeful is a talent-identification program aimed at finding athletes with a background in any sport whose skills could transfer to eight Olympic sports. The sports for Season 3 are cycling, bobsled, skeleton, rowing, rugby and weightlifting. One winner is selected for each sport, and the winners will attend camps with their sport in hopes of making the national team.

Finalists spend several days at the U.S. Olympic & Paralympic Training Center in July in Colorado Springs, Colorado doing sport-specific training and conditioning.