The celebrated 100 Day Countdown event to the Sochi 2014 Olympic Winter Games will take place Tuesday, Oct. 29, in New York City’s Times Square (45th-48th Street blocks), which also serves to kick off  the Road to Sochi Tour presented by Liberty Mutual Insurance that will circle the country through the Sochi Games. The 100 Days event and the tour will bring the spirit and excitement of the Games to Team USA fans with high-flying athlete demonstrations, meet-and-greet autograph sessions, fan sport experiences, interactive elements, Team USA giveaways and sponsor engagement.


8:30 a.m. - 11 a.m.    Team USA on the Today show 
12 p.m. - 1 p.m.   Media Hour
2:30 p.m. - 4:30 p.m.   Youth Programming
3:15 p.m. - 4:30 p.m.    Team USA rings NASDAQ Closing Bell 
5 p.m. - 8 p.m.   Main Event

The main event will include athlete demonstrations on a towering ski and snowboard ramp; an ice rink for curling, figure skating, speedskating and hockey demonstrations; and the Flying Ace All-Stars performing ski and snowboard tricks on trampolines – all in the heart of Times Square. The event will also include 12 interactive sport elements for fans to try, and more than 40 athletes are expected to participate in autograph sessions, demos and on-stage interviews.

The United States Olympic Committee is working with Pilobolus, a modern performance company that creates inventive, athletic performance works on stage and screen using the human body as a medium for expression. At the event, Pilobolus and the USOC will premiere a film on the iconic Times Square billboards that celebrates human achievement through the sports of the Olympic and Paralympic Winter Games. It will be followed by a live performance finale to create a larger-than-life spectacle in support of the U.S. Olympic and Paralympic Teams.