Athlete Resources

Inviting Team USA athletes who competed collegiately to celebrate their collegiate experience and honor their school programs.

Athlete-Driven Storytelling

Your story is a powerful one. The USOPC has been working with current and graduated Team USA college athletes to recalibrate the Olympians Made Here and Paralympians Made Here collegiate solidarity campaigns to bring your voices to the forefront.

This academic year, the campaigns will focus on three, athlete-determined narratives: the value of college sports, unify school communities and why I play my sport. Through quarterly activation opportunities, the USOPC will provide athletes with customized social graphics and storylines to help you shine a spotlight on your collegiate experience. We’re excited to help tell your story alongside more than 130 schools and conferences and several National Governing Bodies who are eager to amplify your voices.

Campaign Activation Dates

ACTIVATION 1 Value of college sports
A graduation cap for activation 1.
October 13, 2020
ACTIVATION 2 Unify school community
Three people holding hands for activation 2.
January 25, 2021
ACTIVATION 3 Why I play my sport
A baseball and bat for activation 3.
April 13, 2021

How to get involved

Athlete playing volleyball

Step 1: On your mark (Register)

Calling all Team USA athletes who have participated or are currently participating in college athletics. If you’d like to shine a spotlight on your school program and share how it helped shape who you are today, please register today and a member of the collegiate partnerships team will be in touch with your customized graphics.

Step 2: Get set (Review best practices)

Review a one-pager of best practices to explore different ways you can participate in the campaign. Be sure to let your NGB know you are planning to participate in the campaign and contact the collegiate partnerships department if you are interested in being featured as part of the college athlete blog series.

Gymnastics athlete
Diving athlete

Step 3: Go! (Share your story)

Mark your calendars for the first social activation. October 13, 2020 will be the Olympians Made Here/Paralympians Made Here relaunch focusing on unifying school communities. Share your personalized social graphic on that day. Example social copy is available for your review here, and we encourage participants to tag their school programs and NGB in each post.


In addition to the above best practices, the USOPC has prepared a few additional resources to help you get familiar with the collegiate partnerships department, your school’s Olympic/Paralympic footprint and the campaign.