In “Show the World,” prominent Para athletes are featured in campaign spots and social content that showcase their remarkable talents, backgrounds and passions – united by a mission of greatness to grow a more inclusive world through sport. The campaign recognizes and celebrates how our differences make us stronger and is indicative of the major growth of the Paralympic Movement.
“At its core, the Paralympic Games represent inclusivity and the infinite possibility of sport,” said USOPC CEO Sarah Hirshland. “The incredible talent and strength of all Team USA Paralympic athletes continue to showcase the best of our country’s diverse abilities and backgrounds, and ultimately helps to create pathways to grow the pipeline for participation in Paralympic sport. The competition at the U.S. Paralympic Team Trials and Paralympic Games is going to be impossible to miss, and I can’t wait for the world to tune in.”
Paralympians Femita Ayaneku (Para track and field), Desmond Jackson (Para track and field), and Paralympic silver medalist Matt Stutzman (Para archery), lead the brand-new creative film which aims to make the world take notice of the elite competitors and diverse makeup of Team USA’s Paralympic athletes. Paralympic gold medalist Katie Holloway (sitting volleyball), six-time Paralympic medalist Oz Sanchez (Para-cycling) and eight-time Paralympic medalist David Wagner (wheelchair tennis) are also featured, among others.
“Being a part of this campaign means people will get to see that disability does not mean inability,” said Ayanebeku. “We are stronger than our physical differences and it’s time for us to show the world.”
One of many firsts, the commitment includes groundbreaking coverage of the Tokyo Games beginning with the team trials. The event, which runs today through June 19, includes historic first-ever live streaming across NBC’s Peacock, NBCOlympics.com and NBC Sports App platforms. Coverage begins today with preliminary races of U.S. Paralympics Swimming at 10 a.m. ET culminating with a 90-min recap of the trials’ best moments airing June 27 on NBC. Detailed livestream and broadcast schedule information can be found teamusa.org.
The multi-sport trials presented by Milk-Bone will select the athletes who will represent Team USA at Tokyo 2020. This is the second time in U.S. Paralympics’ history that the trials will feature three sports being contested concurrently. The event is hosted by U.S. Paralympics, a division of the USOPC, and empowered through partner support from Samsung and Toyota Motor North America.
For the first time, fans of all three sports are now able to represent their favorite Paralympic NGBs through available apparel at the Team USA Shop. U.S. Paralympics Cycling, U.S. Paralympics Swimming and U.S. Paralympics Track & Field merchandise are now available to purchase.
The exposure will continue as Para athletes hit the world’s biggest stage this summer with NBC’s unprecedented 1,200 hours of coverage including the network’s first primetime broadcasts, more than 200 hours of TV coverage among NBC, NBCSN and the Olympic Channel: Home of Team USA, and over 1,000 hours of live streaming across 19 sports on NBC’s digital platforms. The coverage showcases the network’s continued commitment for the Movement which has grown from 5.5 total hours for London 2012.
Toyota, who will return as NBC’s presenting partner of the Paralympic Games broadcast, has demonstrated an unparalleled pledge to the Paralympic Movement, including their recent announcement of nearly $5 million of direct support to Paralympic athletes aiming to compete at the Tokyo 2020 and Beijing 2022 Games. The initiative, which was announced last month, consists of stipend opportunities to all athletes currently in contention to represent Team USA at the next two Paralympic Games. Once named to the U.S. Paralympic Team, all athletes will have the opportunity to opt-in to additional sponsorship opportunities. In addition, Toyota released “Upstream” in February 2021 featuring 13-time Paralympic medalist Jessica Long, which ran as a part of the year’s iconic Big Game commercial inventory.
Devoted to highlighting the game-changing stories of Paralympic athletes, “Show the World” is the latest initiative highlighting Team USA’s commitment to growing and supporting the Paralympic Movement in the lead up to LA28 and beyond. While Los Angeles has been the home of two previous Olympic Games, 2028 will mark the first time the city will host the Paralympic Games since the two Games began taking place in the same city and venues in 1988.
For more information on “Show the World” and the U.S. Paralympics Team Trials, visit TeamUSA.org/ShowTheWorld. Follow Team USA on Facebook, Twitter and Instagram for latest news and updates.