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Nikes Launches New Line For Expecting And Active Women - What Team USA Moms Think

By Lisa Costantini | Sept. 17, 2020, 10:59 a.m. (ET)

Nia Ali celebrates winning gold in the Women's 100 metres hurdles final at the 17th IAAF World Athletics Championships Doha 2019 on Oct. 6, 2019 in Doha, Qatar.


Winning an Olympic medal is no easy feat. Just ask four-time Olympian Erin Hamlin, who became the first American to medal in luge singles with a bronze in Olympic Winter Games Sochi 2014. 

But as much as training took a toll on her body, she thinks pregnancy is “arguably the most impressive physical feat” she thinks she’ll ever go through. The 33-year-old, who is 28 weeks pregnant with her first child, continued, “I may not be preparing for a shot at the podium anymore, but that need and desire to prioritize an active lifestyle — a necessity for a healthy pregnancy and baby — shouldn’t be held back.”

Nike, who became famous for prioritizing an active lifestyle with their impressive roster of activewear, has added a dedicated maternity line that comes out this month. The Nike (M) Collection launched September 17 and includes four essentials every expecting and active parent (pre and post baby) needs: a supportive sports bra and pullover (with access for nursing moms), and stretchy tanks and tights. More than 75 percent of the pieces were made with recycled polyester, proof positive that Nike continues to be committed to material sustainability.

In determining what design features would be important throughout all stages of pregnancy and beyond, Nike combed through more than 150,000 scans of pregnant women against non-pregnant women. Additionally they asked for input on the fit, feel and function from dozens of female athletes who were expecting at the time, or postpartum. 

"The more we listened to expecting mothers and postpartum mothers, the more we learned, reworked and innovated through inclusive design," said Carmen Zolman, Nike Senior Design Director for Apparel Innovation. "It's the project of a lifetime to work in lockstep with all kinds of mothers to bring to life a capsule that truly supports women's relationship with sport during such a transformative time in their lives."

When Olympic hurdler Nia Ali was pregnant with her first child, Titus Maximus, she was fifteen months away from competing at the Olympic Games Rio 2016 where she won a silver medal in the 100m hurdles. 

Because of her intense training schedule, the now mom of two said she was “fortunate enough to still have all my Nike tights fit,” but that she would have been more comfortable in clothes designed for a pregnant body. “I was working out in what I already had in my closet, but it wasn’t necessarily the proper attire,” she said. “The oversized shirts were often cotton, and the hoodies were often hot.”

Hamlin can relate. “I have managed to make my already stretchy wardrobe work throughout the summer, but I have hit a point that even my comfiest yoga pants are on the tight side!” she laughed.

With a couple of months still to go until her due date in December she said, “the launch of this line is great timing for the reminder that even though it feels much different, the training I’m doing is no less important.”

U.S. women’s national team soccer player Jessica McDonald, who has an 8-year-old son Jeremiah, called the move to add a maternity line, “huge. This is something historical, and I am a proud Nike athlete who is a mom.”

The line launched in North America, Europe and Africa on nike.com.

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Nia Ali