AMERICAN FORK, Utah – KT Tape® and the United States Olympic Committee today announced a renewed agreement for KT Tape to continue as the official kinesiology tape licensee of Team USA through the Olympic and Paralympic Games Tokyo 2020. KT Tape, category leader in kinesiology tape and sports medicine taping products, will be available to U.S. athletes at all U.S. Olympic Training Centers.
“KT Tape’s inspiration is rooted in the Olympic and Paralympic movements, and we are excited to be making a long-term commitment to the U.S. Olympic and Paralympic teams,” said Greg Venner, chief executive officer of KT Health. “Our mission is to empower all athletes to be their best. By supporting Team USA in each step towards the podium, we hope to encourage athletes everywhere to compete with confidence.”
KT Tape’s agreement with the USOC began last year ahead of the Olympic and Paralympic Games Rio 2016. Through 2020, KT Tape will continue to provide product for athletes, coaches and the USOC sports medicine staff.
Later this year, KT Tape will unveil a new video series, Working Out with Team USA, on TeamUSA.org. KT Tape’s U.S. Olympic and Paralympic athlete ambassadors will take fans on a behind-the-scenes look at their training regimen and preparations at the U.S. Olympic Training Centers. Viewers will learn how Team USA athletes utilize KT Tape and other tools to achieve peak performance on the world stage.
In addition to supporting the USOC, KT Tape’s commitment to the Olympic and Paralympic movements includes relationships with eight National Governing Bodies – USA Cycling, USA Gymnastics, USA Rugby, U.S. Soccer, US Speedskating, USA Track & Field, USA Triathlon and USA Wrestling. KT Tape has also expanded its family of ambassadors to 17 U.S. Olympic and Paralympic athletes and hopefuls across 10 sports. Among the ambassadors are distance runners Molly Huddle and Meb Keflezighi, alpine skier Julia Mancuso, and Paralympic skier and cyclist Oksana Masters. Visit KTTape.com to learn more about each athlete ambassador and their journey.
KT Tape is a lightweight, elastic sports and fitness tape designed for muscle, ligament and tendon pain relief and support for hundreds of sports-related injuries. Applied along soft tissue, KT Tape interacts naturally with the body’s neuromuscular systems to allow individuals to remain active while recovering from injuries. It is the only solution that provides pain relief and support before, during, and after activity without restricting motion. KT Tape is designed to withstand sweat, strain and can be worn in water or under body-hugging athletic apparel, while providing long-lasting relief.
“KT Tape was a valuable addition to our sports medicine staff leading into the Rio Games, and we are excited to extend our relationship through the Tokyo 2020 Games,” said Dr. Bill Moreau, USOC managing director of sports medicine. “Team USA athletes are constantly pushing their bodies to the limits, and this multipurpose tape helps alleviate pain so elite U.S. athletes can continue their pursuit of competitive excellence.”
The KT Tape product will be available to Team USA athletes at the U.S. Olympic Training Centers. Fans can support both Team USA and their muscles with the Team USA KT Tape Pro line. The Team USA tape is available in red, blue and black and can be purchased at retailers including DICK'S Sporting Goods as well as online at KTTape.com.
About KT Tape
KT Health (dba KT Tape), based in American Fork, Utah, is the category leader in sports medicine taping products, providing pain relief solutions and support for many common sports-related injuries. Used by professional athletes, Olympians and Paralympians, and every day athletes, KT Tape products have been adopted in nearly every sport. Following the Beijing 2008 Olympic Games, KT Tape experienced accelerated growth as its products became widely available in retail channels. Currently, KT Tape products are sold in over 35,000 retail locations in the U.S. and 40 countries worldwide. KT Tape's broad distribution covers sporting goods, food, drug and mass retail channels, as well as clinicians, online retailers and the company's own e-commerce site, KTTape.com. KT Tape empowers consumers with a wealth of educational resources, including a vast library of online videos and on-site demonstrations at more than 150 athletic events each year. With new innovations and an expanding product line, KT Tape continues to strengthen its global presence. For more information, visit KTTape.com.
About the USOC
Founded in 1894 and headquartered in Colorado Springs, Colorado, the United States Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic movements throughout the country. For more information, visit TeamUSA.org.